Maximum Effort

From the Audiovisual Identity Database, the motion graphics museum


Background

Maximum Effort Productions Inc. is a film production company and digital marketing agency founded by Ryan Reynolds and former senior vice president of digital marketing at 20th Century Fox and president of digital marketing at Annapurna Pictures, George Dewey. It is launched in 2018. The company name is a reference to a line from Reynolds' film Deadpool.

Logo (June 11, 2020-)

Visuals: On a white background, there is a rotated "E" in the Comic Sans font with the company name below.

Variants:

  • There is a version without the company's name.
  • There is another version where the logo is on a black background.
  • There exists an animated version where the logo zooms in.

Technique: None. 2D animation for the animated version.

Audio: None or closing theme of the show.

Availability: Seen on Don't on ABC and Welcome to Wrexham on FX. As of 2024, it has yet to appear on any of the company's films.

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