Mongrel Media

From the Audiovisual Identity Database, the motion graphics museum


Background

Mongrel Media is one of Canada’s leading film distribution companies specializing in art house, foreign and independent feature films and documentaries, established in 1994. It is the exclusive Canadian theatrical distributor for companies such as Sony Pictures Classics, IFC Films, Neon, select titles from Amazon Studios, A24 and a few other sources and is represented in Quebec by Métropole Films Distribution. In January 2014, it also acquired Canadian distribution rights to 300 film titles from the StudioCanal library.

1st Logo (2006-2008)


Visuals: On a black background, the letters of "moNgreL" flip in. A white rectangle slides in below to reveal the world "MEDIA" cut out of it.

Technique: 2D computer animation.

Audio: None.

Availability: It is known to have appeared on the 2007 DVD release of Manufactured Landscapes.

2nd Logo (2008-2011)


Visuals: There are the letters "moNgreL" jumbled up. The "N" zooms out revealing a reflection all along (a la 2002 Paramount Pictures logo). The letters set into place as a gray box wipes in, and the URL "mongrelmedia.com" fades in.

Technique: CGI.

Audio: None.

Availability: Has been seen on some Canadian prints of films such as An Education (2009).

3rd Logo (2011-)


Visuals: On a dark blizzard background, there is a white dog running. The logo zooms in too close, so the background becomes white. A pack of black dogs run. One of them gets too close to the camera, so the background turns black. The word "moNgreL" draws in and zooms out, Behind it a gray box fades in, and the URL "www.mongrelmedia.com" fades in.

Technique: Seems to be paint animation.

Audio: A three-note piano tune, ending with a low bass note when the company name zooms out.

Availability: Seen on current Mongrel releases, like Canadian releases of Boyhood, Inside Llewyn Davis, and Terminator 2: Judgement Day.

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