Emmeritus Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

Emmeritus Productions was a film company based in Hamilton, Ontario, formed by Lionel Shenken around 1984. The company produced a large quantity of low budget shot-on-video movies, many of which were made to be aired on television. The company made use of a number of shortcuts and cost-cutting measures such as using the same actors across each production and limiting the amount of days for shoots and certain scenes with the intent of giving each film a 95 minute runtime. The company became a noted figure in what was dubbed the Canuxploitation movement due to the quantity of the company's productions and their incorporation of Canadian culture. The company would effectively shut down in 1989 with Shenken joining Dandelion, a British distributor who released Emmeritus titles in the United Kingdom, in a deal that lasted until 1996.[1]

Logo (1984-1990)

Visuals: On a wavy gold background, a series of purple lines appear, forming the purple word "EMMERiTUS". The word moves towards the center and it shrinks down. The words "AN" and "PRODUCTION" fade in above and below the logo respectively. All three words then shift to the right in a residue trailing effect.

Variant: An updated version exists where the entire logo is surrounded by the wavy yellow circle border, featuring cleaner animation and having "A N" and "P R O D U C T I O N" fade in rather than appear.

Technique: Scanimate.

Audio: A high pitched synth note, followed by a synth chime, followed by three more synth notes and a deeper chime. Synthesized drops could be heard as the text trails away.

Availability: Appeared on Doomsday Plot, Niagara Strip, Greedy Terror and Body Count, among many other titles.

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