Brad Lachman Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

This is Brad Lachman's vanity card.



1st Logo (December 1980-January 1981)

Visuals: As superimposed in the closing credits, there is the text:

BRAD LACHMAN
PRODUCTIONS, INC.

in white, and with curvy lines underneath the text.

Technique: A still, computerized graphic.

Audio: The ending theme of Solid Gold.

Availability: It's seen on the December 1980-January 1981 episodes of Solid Gold.

2nd Logo (January-April 1981)

Visuals: As superimposed on the closing credits is:

BRAD
LACHMAN
PRODUCTIONS, INC.

written in a white futuristic font. "L" and "N" seem to be sticking out taller.

Technique: A still, computerized graphic.

Audio: The ending theme of Solid Gold.

Availability: It's seen on January-April 1981 episodes of Solid Gold.

3rd Logo (April 1981-September 1985)

Visuals: Similar to the previous logo, but it's angled as:

BRAD
LACHMAN
PRODUCTIONS, INC.

The text is in a different font from the previous logos.

Variant: Starting in 1982, the logo is smaller.

Technique: None.

Audio: Same as before.

Availability: Seen on April 1981-1985 episodes of Solid Gold as well as Madame's Place.

4th Logo (1984-1985)

Visuals: Superimposed in the closing credits, there is a colored black and white diamond. Over it, there is the text "Brad Lachman" and underneath it was "PRODUCTIONS, INC." in spaced-out letters. The logo shines with a wipe effect.

Technique: Computer animation.

Audio: Once again, same as before.

Availability: Seen in tandem with the previous logo on several episodes of Solid Gold.

5th Logo (September 7, 1985-1988)

Visuals: Superimposed in the closing credits, there is the text:

BRAD LACHMAN
P R O D U C T I O N S , I N C.

"BRAD LACHMAN" is shown with five bars.

Variants:

  • "In Association With" may be seen under the logo.
  • Starting in 1986, "BRAD LACHMAN" has a shining wipe effect on it.
  • Until November 1985, "p r o d u c t i o n s , i n c." is in an underlined, nameplate-like script font.

Technique: Computer animation.

Audio: The closing theme of the show/special.

Availability: It's seen on the 1985-1988 episodes of Solid Gold (which was called Solid Gold in Concert in the final season (1987-1988)). This was also seen on some 1987 and 1988 Disney TV specials as well.

6th Logo (1988-1995)

Visuals: On a black background, there are five lines horizontal lines in different colors. The first line is yellow, the second is red, the third is red-violet, the fourth is violet, and the last is blue. On top of the lines has "Brad Lachman" in a big font and below the name has "P R O D U C T I O N S , I N C ." in a smaller font. Later, there is a sparkling shining wipe on the Brad Lachman name twice.

Variant: Sometimes, the logo is in-credit.

Technique: CGI.

Audio: The end title theme from any show, or a CBS generic theme starting in 1994.

Availability: This is seen on Disneyland 35th Birthday. This can also be seen in the pitch reel for Pindemonium! (an unsold pilot from 1992 that is basically a cross between Bowling for Dollars and The Newlywed Game), with the 1990 MCA TV logo appearing afterwards; a voice over was also heard.

7th Logo (1995-2003)

Visuals: In a purple rectangle against a mauve background, there is the text "BRAD LACHMAN PRODUCTIONS" moving slowly in different directions until they reach the center. A transparent "B" and "L" also move to the center.

Technique: CGI.

Audio: None, the end theme of the show, or a generic network theme.

Availability: This can be seen on The World's Funniest!, as well as the two TV's Funniest Game Show Moments specials aired in 2000 and 2002 and It's Your Chance of a Lifetime.

8th Logo (2003-2007)

Visuals: On a letterboxed blue background with a rivery effect, there is the text "BRAD LACHMAN PRODUCTIONS" zooming out from the logo. The logo then shines.

Technique: CGI.

Audio: None, the end theme of the show, or a generic network theme.

Availability: Can be seen on many specials of the era. It was intact on an O.C. special on DVD.

9th Logo (July 11, 2007-)

Visuals: Over a murky green background, the logo starts with lights shining over the "BRAD LACHMAN PRODUCTIONS" text in gold. The logo also appears to slightly zoom in a bit.

Technique: CGI.

Audio: Either a mystical synth jingle, the ending theme of the show or the generic network theme.

Availability: Appears on the original version of Don't Forget the Lyrics! and the current Macy's Thanksgiving Day Parade specials, among others.

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