Multistory Media

From the Audiovisual Identity Database, the motion graphics museum


Background

Multistory Media (formerly known as Shiver) is a British production company and a subsidiary of ITV Studios, being one of the largest providers of fictional entertainment in the UK. On 23 May 2019, Shiver was renamed to its current name.

Logo (Mid 2019-)


Visuals: Multiple pieces of the stacked text "MULTISTORY MEDIA" flash in with different colours with some of which briefly flickering and then changing to white. In the middle of this sequence, the byline "PART OF ITV STUDIOS" fades in. The finished product has a line run through the words, slicing them in half. Like the second Shiver logo, the ITV notice is usually present below.

Variants:

  • A still version exists.
  • A version where the text "MULTISTORY MEDIA" is unstacked with the byline on the bottom right exists.
  • Sometimes, it also shares the screen with other logos (including the 2013 ITV logo).
  • On Paul O'Grady: For the Love of Dogs, this logo shares the screen with the 2006 Olga TV and 2013 ITV logos.
  • A horizontally aligned variant also exists, which places the text on one row and the byline on the bottom right.

Technique: 2D computer animation.

Audio: A mystical chime theme, the ending theme of the programme or none.

Availability:

  • It appears on more new episodes of Paul O'Grady For the Love of Dogs, Peston, Gino's Italian Escape, Life Stories, Come Dine With Me with its spin-offs and The Martin Lewis Money Show as well as new shows and documentaries such as The Big Flower Fight, Drawers Off and Welcome to HMP Belmarsh With Ross Kemp, among others.
Shiver
Multistory Media
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