Mandy Films

From the Audiovisual Identity Database, the motion graphics museum


Background

This was the first vanity plate of producer Leonard J. Goldberg, formed after the end of his and Aaron Spelling's partnership in 1977. He would later form a new vanity plate in 2000, Panda Productions (now The Leonard Goldberg Company), as a successor to Mandy.



1st Logo (February 6, 1981)

Visuals: On a yellow background, there is a blue semicircle containing a wide white filmstrip arch (though looking more reminiscent of a View Master reel), whose frames are in different rainbow colors. Inside the arch, there is the black word "MANDY" and under the semicircle is the word "PRODUCTIONS", curved downwards. The bottom center of the semicircle below "MANDY" is bumpy, making it look like the top profile of a cloud.

Technique: A still image.

Audio: The closing theme.

Availability: Seen on This House Possessed.

2nd Logo (October 26, 1982-1986)

Visuals: On an orange background, there is a large white filmstrip arch (much shorter than before and with far fewer frames this time, making its resemblance to a View Master reel much more closer) whose frames, like before, are in different rainbow colors. Inside the arch, there is a bluish vertigo background containing the white word "MANDY". The words "FILMS INC." are underneath the arch, in black. Then it cuts to a black "IN ASSOCIATION WITH" on the same background.

Technique: A still image

Audio: The end theme of the show or film.

Availability: It was seen on Gavilan and Paper Dolls.

3rd Logo (April 23, 1986-2000)

Visuals: Virtually the same as before, only now the background is white, the logo has a darker tint, the center is now dark purple, and "INC." is absent.

Variants:

  • On The Cavanaughs, "IN ASSOCIATION WITH" fades in below; this is followed by the Paramount Television "Blue Mountain" logo (the videotaped version).
  • A later variant has a purple-light purple gradient background with the logo in 3D and brighter in color, with "FILMS" in white. The product casts a shadow in the background.

Technique: A still image.

Audio: The end theme of the show or film.

Availability: It was seen on the TV series Class of '96 and on the TV movies Alex: The Life of A Child, She Woke Up, and Runaway Virus.

Mandy Films
Panda Productions
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