WKNO

Background

WKNO is a PBS station affiliate located in Memphis, Tennessee.

1st (known) Logo (1990-2011)

Nickname: "Memphis at Dusk", "Aesthetic Memphis"

Logo: On a CGI background of Memphis during the evening and seen from the Auction Avenue bridge, complete with the skyline on the right and the Memphis Pyramid surrounded by trees on the left, we see a giant "WKNO" in the Antique-Olive font and colored silver, in 3D, next to the Pyramid Arena. It makes a reflection in the water, and "Memphis" in a small salmon pink cursive font writes itself in under "WKNO", also reflected in the water. Then, we fade out.

Variant: Before Mono sound became obsolete on WKNO, for stereo shows, a pair of headphones to the left of "In Stereo", zooms in near the bottom-right corner while being revealed with a page turn effect.

FX/SFX: Other than "Memphis" writing itself in, along with the waves, it's really just a still logo.

Music/Sounds: Usually either silent or has the closing theme of a show playing over at the end. When used as a program intro tag, it uses either a majestic synthesizer tune or a glockenspiel riff.

Availability: Burt Wolf's cooking shows on PBS tend to have this logo, as well as reruns of Justin Wilson's cooking show produced by Mississippi ETV. You can also see it on He Touched Me: The Gospel Music of Elvis Presley, but the reairing plastered it with the 2009 logo.

Editor's Note: Despite being a nice-looking logo, it became very dated during the second half of its lifespan, somehow lasting until 2011.

2nd Logo (2009-)

Logo: On a different view of the Auction Avenue/Hernando de Soto bridge, the giant "WKNO" from the previous logo, but in a extra bold font and colored orange/peach, zooming in to us, "Memphis" in a Brush Script font appears under "WKNO" text.

FX/SFX: The text zooming in.

Music/Sounds:

• A guitar-synth jingle with a two-note chord in the music.
• Sometimes, there is a rearranged guitar synth tune heard in the logo.

Availability: Current and common. Seen on some episodes of The Family Plot.

Editor's Note: While the text zooming in is choppy, this logo is still well-done.