Draft:WITF

From the Audiovisual Identity Database, the motion graphics museum



Background

WITF is a PBS affiliate located in Harrisburg, Lancaster, and York, Pennsylvania.

1st Ident (1987-1994)


Visuals: There is a red dot against a white background. The text "WITF" in black flies in towards the camera at a fast pace, with the "I" underneath the dot. "HARRISBURG" and "PRESENTS" fade in below.

Technique: 2D computer animation.

Audio: An upbeat synth-pop tune.

Availability: It was seen at the start of Big Comfy Couch episodes from this era on PBS.

2nd Ident (1990-1996)


Visuals: On a background of diagonal red, green, and blue stripes, we see the text "WITF 33 HARRISBURG" on a blue diamond in the far right.

Technique: Digital shining effects over a CGI still render.

Audio: None.

Availability: This was used in tandem with the 1st and 3rd idents. It was seen on Computer Chronicles, often replacing the KCSM logo. (There may be episodes that have both the KCSM and WITF logos at the start of the show, but in-credit texts were at the end)

3rd Ident (1994-1998)


Visuals: There is the WITF logo, but colored gold and with a brighter red dot. It seems to be against a plain black background, but a spotlight appears to shine on the logo, and then moving to the left. "H A R R I S B U R G" fades in below.

Technique: Computer animation

Audio: A mellow piano and saxophone tune, somewhat in the style of Kenny G.

Availability: It appeared at the start of Big Comfy Couch episodes on PBS from this era.

4th Ident (1998-2000)


Visuals: Against a black background, a picture of the Earth zooms away from the viewer, rotating as it does so, revealing the WITF logo in steel gray and dotting the "I". A light passes below as "HARRISBURG" fades in.

Technique: Computer animation.

Audio: A quick synth-techno tune.

Availability: This was seen at the end of Big Comfy Couch episodes on PBS from this era (Nashville Public TV now produces the show in the U.S.).

5th Ident (2002-2005)


Visuals: Unknown

Technique: Unknown

Audio: Unknown

Availability: Unknown [Examples?]


6th Ident (November 18, 2005-July 15, 2010)

Visuals: Unknown

Technique: Unknown

Audio: Unknown

Availability: Unknown [Examples?]


7th Ident (July 16, 2010-2012)

Visuals: Unknown

Technique: Unknown

Audio: Unknown

Availability: Unknown [Examples?]


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