WKNO

Background

WKNO is a PBS station affiliate located in Memphis, Tennessee.

1st (known) Logo (1990-April 7, 2014)

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  The 4:3 version

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  The widescreen version

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  "In Stereo" version

Visuals: On a CGI background of Memphis during the evening and seen from the Auction Avenue bridge, complete with the skyline on the right and the Memphis Pyramid surrounded by trees on the left, there is a giant "WKNO" in the Antique-Olive font on the purple sky and colored silver, in 3D, next to the Pyramid Arena. It makes a reflection in the water, and "Memphis" in a small salmon pink cursive font writes itself in under "WKNO", also reflected in the water. Then, the screen fades out.

Variants:

• Before Mono sound became obsolete on WKNO, for stereo shows, a pair of headphones to the left of "In Stereo", zooms in near the bottom-right corner while being revealed with a page turn effect.
• There's a longer and rarer version exists which has the word "WKNO" zooms out from the bottom screen to the sky that's reflected from the water at the beginning.
• There's either a 4:3 version, or a widescreen version.

Technique: Other than "Memphis" writing itself in, along with the waves, it's really just a still logo.

Audio: Usually either silent or has the closing theme of a show playing over at the end. When used as a program intro tag, it uses either a majestic synthesizer tune or a glockenspiel riff.

Audio Variant: A longer version that has the sound similar to the THX Deep Note with a female announcer saying: "This is a presentation of WKNO Memphis".

Availability: Burt Wolf's cooking shows on PBS tend to have this logo, as well as reruns of Justin Wilson's cooking show produced by Mississippi ETV. It was also seen on He Touched Me: The Gospel Music of Elvis Presley, but the reairing plastered it with the 2009 logo. The last show to have this logo was GardenSMART, which continued to use it until its 15th season.

2nd Logo (2009-)

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Visuals: On a different view of the Auction Avenue/Hernando de Soto bridge at the evening, the giant "WKNO" text from the previous logo, but in a extra bold font and colored orange/peach, zooming in to us, "Memphis" in a brush script font appears under "WKNO" text.

Technique: 2D animation that kinds of resembling PowerPoint.

Audio:

• A guitar-synth jingle with a two-note chord in the music.
• Sometimes, there is a rearranged guitar synth tune heard in the logo.

Availability: Seen on some episodes of The Family Plot.