Video Cassete do Brasil

From the Audiovisual Identity Database, the motion graphics museum


Video Cassete do Brasil was the home video distribution arm of Brazilian video rental chain Video Clube do Brasil. It was founded in 1980[1] as a tape duplication and subtitling laboratory for the chain's releases (imported titles, a.k.a. "alternative" tapes). Years later, it became a distributor specialized in European and Brazilian cinema, and also provided duplication services for other home video companies.


1st Logo (1980s)



Visuals: The logo begins with a blue background that quickly transitions into black, where a curved oval logo is shown flashing while a computer-rendered drawing of an astronaut in a rocky surface is seen below. A spaceship moves into the center, before a blue screen with the superimposed text "VideoCassetedoBrasil" appears which then vanishes through an ellipse effect. When the said screen disappears the spaceship is shown below near the astronaut. The astronaut transports into the spaceship thru a grainy light effect while the chyroned text "APRESENTA" scrolls up. The spaceship moves quickly to the right side before disappearing, while the rest of the screen is filled in light-blue leaving a shadow behind "APRESENTA". The logo finishes with a transition to the blue screen shown at the beginning of the logo.

Technique: 2D computer animation.

Audio: A spacey synth brass fanfare with whooshing sounds.

Availability: Found on Bar Maravilha VHS release.

Legacy: The logo is often disliked by the community, mainly due to the epileptic and dated animation.

2nd Logo (1980s)


Visuals: There is the logo spinning while the print of the logo is still there. Also on the top the text saying “VideoCassettedoBrasil”, and at the end, some random transition appears.

Technique: 2D computer animation.

Audio: A strange analog warble.

Availability: Found on Un condé and Per vivere meglio, divertitevi con noi.

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