Digiview Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

Digiview Productions was an American home video distributor that was founded in the early 2000s. They released a large amount of public-domain movies and cartoons, which were sold exclusively at Wal-Mart stores. The quality of their transfers varied greatly from disc to disc - some films were transferred from VHS and showed video defects from the tapes. In 2004, Digiview released a DVD of Halas and Batchelor's 1954 film adaptation of Animal Farm. Because the film had received a Super 8 release in the 1970s and possibly due to it being released through Distributors Corporation of America, Digiview had assumed that it was in the public domain. In fact, the estates of Halas and Batchelor still owned the copyright, and filed a lawsuit against Digiview. Halas and Batchelor's estate won the lawsuit, and Digiview filed for bankruptcy later that year. However, in 2006, Digiview was relaunched under the name Digiview Entertainment.


Digiview Productions

1st Logo (Early 2000s-2002)


Visuals: On a white background, an outline of the words

DIGIVIEW
PRODUCTIONS

wipes in and digitizes in a blue colored, stylized font. Both words shine and the color begins to shimmer. They zoom out with spotlights all over the words and then zoom in as two spotlights shine over the words one last time.

Technique: 2D computer animation.

Audio: A triumphant, patriotic-style orchestral fanfare, which is reminiscent of the Star Wars theme song. This is actually the beginning of the stock music cue "Heroic Overture to Adventure 1".

Audio Variant: A full/extended version of the fanfare can be heard on trailer montages promoting other titles that are found in the company's DVD menus.

Availability: Seen on several budget public domain DVDs. [Examples?]

2nd Logo (2002-2004)


Visuals: On a barren terrain with a black/blue striped ground and a blue sun hovering over the horizon, two filmstrips intersect with each other. As that happens, a huge "D" comes from the left of the screen, eventually placing itself where it's supposed to be. The letters "IGIVIEW" wipe in next to the "D", and "PRODUCTIONS" wipes in below it, forming the words:

DIGIVIEW
PRODUCTIONS

The text is in the same font and color as before. A light shines through it, making the words shimmer to the point that the screen eventually turns white.

Variant: A short version exists with the finishing of the last logo's music after the FBI warning.

Technique: 2D computer animation.

Audio: Same as the previous logo, but pitched to D#.

Availability: Seen on several budget public domain DVDs, including their release of Animal Farm.

Digiview Entertainment

Logo (2006-2010s)


Visuals: A grayish disc tray with a spinning DVD inside it zooms out as the background lights up an outline of it. Suddenly, the tray is overtaken by a large sphere that is drawn from the left and encases the DVD. It then fades out to a green circle zooming out, shaped like the middle of a DVD, as several DVD player buttons (in order: stop, rewind, play, fast forward, pause) appear in the middle. The triangle on the play button shoots out before coming back. The DVD center circle then shoots out rays as the other buttons disappear to make way for a large white oval with the text "DIGIVIEW ENTERTAINMENT", stacked next to it. The play button shifts to the left of the oval, and the background flashes green lights. The logo shines before staying put and zooming in.

Technique: CGI.

Audio: A different triumphant fanfare.

Availability: Seen on Digiview Entertainment releases of the time, such as Kimba the White Lion.

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