The Multimedia Group of Canada

Background

Created in 1981 in Montréal, The Multimedia Group of Canada (Le Groupe Multimédia du Canada in French) is a Canadian home video and television distributor. From 1985 to 1989, the company (as Multimédia Audiovisuel) introduced a home video brand called Le Vidéo Club d'Amérique (or VCA). In 1989, this brand was dropped as Multimédia Audiovisuel adopted its current name.

Le Groupe Multimédia du Canada/The Multimedia Group of Canada

1st Logo (1989-2000)

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Visuals: On a black background, there are 16 golden squares zooming out and flipping. Then, they combine together to create a giant, tilted, golden square with the upper corner colored black which contains the following text in red, aligned like this:

THE
MULTIMEDIA
GROUP OF CANADA

The text is in the MGC corporate font.

Variant: French-language VHS tapes have the same logo, but the words turn from French to English via a shining effect.

Technique: CGI.

Audio: A synth pound noise with a distorted electronic beeping, followed by a gong crash and a sparkling chime.

Availability: Seen on some VHS releases from MGC (except those from MGC Home Video), such as Livrofolie. If you want to see this logo, you'd better look for tapes that have this logo at your library.

2nd Logo (1990s)

Visuals: On a black background, there is a green diamond zooming out and plastering itself on the center. The words "THE MULTIMEDIA GROUP OF CANADA" are on the diamond aligned like this:

THE
MULTIMEDIA
GROUP OF CANADA

and are in the MGC corporate font.

Variant: French-language VHS tapes have the same logo, but the words turn from French to English.

Technique: CGI.

Audio: A peaceful harmony tune. On early VHS releases, this tune is replaced with a twelve note electronic tune.

Availability: It can be seen on some other tapes from this company. ^[Examples?]

GMC Home Video

Logo (1990-1996)

Visuals: It's a still logo with the words "GMC" (in the corporate font) and "HOME VIDEO" underneath with a line below. The logo is on a blue background.

Variant: French-language VHS releases have the same logo, but with just "VIDEO" instead of "HOME VIDEO".

Technique: Fading effects.

Audio: None.

Availability: Seen on all GMC Home Video releases from 1990 to 1996, such as Une nuit à l'école.

◄ Le Vidéo Club d'Amérique

The Multimedia Group of Canada