Monarch Home Video

From the Audiovisual Identity Database, the motion graphics museum

Background

Was formerly a division of Prism Entertainment before becoming its own company.

1st Logo (1988?-1997)


Visuals: In blackness is "MONARCH" in a fancy, thick blue font flip up and down toward the center of the screen. Once in place, a yellow line draws itself under and "HOME VIDEO" fades in underneath the line.

Technique: 2D computer animation.

Audio: Synth whooshes for "MONARCH" and the yellow line, with a deep hum/rumble.

Availability: Seen on VHS tapes from the company like Wishman, The Phone Call, The Refrigerator, Demon Warrior and Double Identity, among others.

2nd Logo (1997-2000's)


Visuals: The sequence starts on a blue background, which appears to be a zooming oval with golden crown inside. It zooms into the cloudy sky background, and "MONARCH" fades below starting from the left. The logo shines, and a star pings above the golden crown.

Technique: Computer animation.

Audio: Wind chimes with a synth bass note followed by two trumpet note and pings.

Availability: It was seen on VHS and DVDs of little-known films, such as Merlin's Shop of Mystical Wonders, which are hard to find now.

3rd Logo (2000s-)


Visuals: A blue oval banner zooms in rotating over a waving dark blue background. The oval, depicting a cut-out crown, stops at the center and the name "MONARCH" fades in below, extending until it fades back off, and the whole logo fades soon.

Technique: Computer animation.

Audio: Apparently none.

Availability: It was seen on a DVD of Few Options, released in 2012.

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