CTE Video

From the Audiovisual Identity Database, the motion graphics museum


Background

CTE Video was a home video label used by Carlton Communications after purchasing Central Independent Television and its distribution unit Central Television Enterprises in 1994, ending an existing deal with Video Collection International along the way. The label was later replaced with the regular Carlton name after the mid-'90s.

Logo (1994-1996)


Visuals: On a shadowed white background, a purple-blue gradient lined box appears via a "liquid" wipe effect as its lines slide in to complete the box. "Cte" then swings in and lands on the box, making it ripple and turning the text white. "V I D E O" then fades in below "Cte" just before the square finishes rippling.

Trivia: This is basically the same as the extended CTE logo, except that the word "V I D E O" fades in below "Cte".

Technique: CGI.

Audio: First, sharp noises are heard when the lines slide in. This is followed by a cymbal crash when "Cte" lands on the box and the synth note from the normal CTE logo. This is basically the same as the extended CTE logo.

Availability: Seen on VHS releases of Central-produced shows from the time-period until 1996, such as the John Cunliffe era of Rosie & Jim and Tots TV, among others.

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