NEC Avenue

From the Audiovisual Identity Database, the motion graphics museum


Background

NEC Avenue was the former multimedia branch of NEC Electronics Co, Ltd, developing and distributing games for their PC Engine, as well as distributing home videos and records. In 1995, its game division was renamed to NEC Interchannel which was sold off in 2005. The company closed on January 29, 1999.

Logo (1987-1995?)


Visuals: On a zooming space background, several white blocks flash in and glow, forming a combined "AV", looking like something from a 8-bit console. It then become carbon black with pink in the spaces. The "AV" then rotates and zooms in, leading through a tunnel of pink lines as a ball flies through and then disappears in front of a wormhole tunnel made of blue squiggles. More balls of light fly in as pink and magenta 3D blocks fly in. As they form into place, a trail of "NEC" appears from the top while "AVENUE" comes in from the bottom, all before straightening and retracting into the white words. The "AV" from before then shines into a white version of the logo, with the pink and magenta filling in the spaces.

Variant: Sometimes, the logo is still, and on a white background.

Technique: CGI.

Audio: An futuristic synth tune.

Availability: Largely seen on VHS prints by the company, including the Japanese VHS release of Troll 2.

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