Annenberg Media: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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{{YouTube|id=czotUDZkszU}}
 
'''Visuals:''' On a {{color|steelblue|shady blue}}-black background, there is a tall upsidebracket-downlike "{{color|blue|'''L'''}}"bar folds up from the unfoldground, thenfollowed by a shorter upside-downone and then a trapezoid, all colored "{{color|blue|'''L'''}}" unfolds, and finallycasting a trapezoidlong unfoldsshadow across the ground. The final result of this resembles a stylized lowercase "{{color|blue|'''Aa'''}}". A shadow of the "{{color|blue|'''A'''}}" is seen on the base. Then, a star formswipes in the text "{{font|Optima|'''The Annenberg/CPB Project'''}}"., Afterin the starOptima formsfont, thefrom textleft-to-right, and then the shadow disappears.
 
'''Variants:'''
*A filmed version exists.
*On <u>a videotape syndication print of ''Planet Earth''</u>, we simply see white text saying "Annenberg/CPB Project" above the Earth.
*Starting in <u>1999</u>, the logo hasis higherrevised qualitywith smoother animation, theand texta isslightly simplyredesigned changed"{{color|blue|'''a'''}}", toThe text now reads "{{Font|arial|Annenberg/CPB}}" (in a different font)Arial, and the byline "{{Font|arial|Annenberg Foundation-Corporation for Public Broadcasting}}" isfades seenin when the undershadow itdisappears.
*One*A version ofexists where the 1999byline variant has <u>just the textreads "{{Font|arial|Annenberg Foundation}}" and no "Corporation for Public Broadcasting"</u> under the Annenberg/CPB text.
*A specialversion variant,exists usingwhere the entire logo is remade with CGI, with a {{color|blueDarkgreen|dark green}} background"{{color|darkgreen|'''a'''}}" would haveand the text sayingreading <u>"{{font|Optima|'''The Annenberg/CPB Math and Science Project"</u>. The "A" logo is {{color|green'''}}" instead.
 
'''Technique:''' EarlyComputer computer effectsanimation.
 
'''Audio:''' 3 synth notes with a "wah" effect as the "a" unfolds, then 8 higher synth notes as the star reveals the text, with the 8th note longer. Then, an announcer would be heard (during the 8th note of the jingle), announcing the above channel's name. Overall, there have been a couple changes between the announcing. Here are a couple variants:
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Annenberg-CPB Notice (2004).PNG
</gallery>
{{YouTube|id=Pat0UZ3SC-i2KaCowj1rc}}
 
'''Visuals:''' It's the sameSame as the revised previous logo, but the animation is a lot smoother this time. When the logo is done animating,with the wordstext "'''Annenberg Media'''" wipewipes in with a sparkle effect below. Then theThe logo fadesis outalso andmore saturated.
 
'''Variant:''' From 2004-2006, the logo faded out to make room for the following text:
<center>Funding for this program provided by<br>'''{{Huge|Annenberg/CPB}}'''</center>
"Funding for this program provided by" is aligned to the left.
 
fades in, one line at a time.
 
'''Variant:''' Starting in <u>2006</u>, the logo freezes after the "Annenberg Media" text appears. This was mainly to keep the other text from appearing, since Annenberg was no longer a part of CPB.
 
'''Technique:''' Modern computer effects.
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'''Audio:''' A redone version of the last logo's music done with pianos, strings and modern synths. A female announcer says "Annenberg Media."
 
'''Audio Variant:''' OnIn <u>the later variant</u>2006, the announcement was changed. It has the same female announcer from mentioned above, but the announcementto issay "Funding for this program is provided by Annenberg Media."
 
'''Availability:'''
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Annenberg Learner (2013) (From - the first episode of Against All Odds).png
</gallery>
{{YouTube|id=LiDqKfK1ZE0yL5sE5GcxYI}}
 
'''Visuals:''' Same concept as Annenberg/CPBthe previous logos, exceptwith the text now reading "{{color|blue|'''AANNENBERG LEARNER'''}}" zoomsin a spaced out afterfont theand animation,wipes thein textwith isa changedless tovibrant sparkle effect. The "{{color|blue|'''ANNENBERG LEARNERa'''}}", andzooms saidout after the text inwipes in, aand differentthe font.colors Thehave shinereturned isto also more dimmed than thetheir lastoriginal logoshades.
 
'''Technique:''' CGI.

Revision as of 02:05, 13 January 2024


Background

Annenberg/CPB, originally known as The Annenberg/CPB Project, was a joint venture of the Annenberg Foundation and the Corporation of Public Broadcasting, formed in 1981 through a gift from Walter Annenberg, founder of the Annenberg Foundation. In 2006, the Annenberg Foundation (and the Annenberg Channel) withdrew their partnership from CPB, and renamed its channel to Annenberg Media. Despite that, the Dish Network channel University House Channel continued to rerun pre-2006 programs of the former Annenberg/CPB library until October 2008, when UHC permanently discontinued its satellite stations. However, Annenberg Media remains active as Annenberg Learner; their website, www.learner.org, still exists, and you can check it out to find information on their programs, FAQ, email, and much more.


Annenberg Media/Annenberg/CPB/The Annenberg/CPB Project

1st Logo (1981-2004)


Visuals: On a shady blue-black background, a tall bracket-like bar folds up from the ground, followed by a shorter one and then a trapezoid, all colored blue and casting a long shadow across the ground. The final result of this resembles a stylized lowercase "a". Then, a star wipes in the text "The Annenberg/CPB Project", in the Optima font, from left-to-right, and then the shadow disappears.

Variants:

  • A filmed version exists.
  • Starting in 1999, the logo is revised with smoother animation and a slightly redesigned "a", The text now reads "Annenberg/CPB" in Arial, and the byline "Annenberg Foundation-Corporation for Public Broadcasting" fades in when the shadow disappears.
    • A version exists where the byline just reads "Annenberg Foundation"
  • A version exists where the entire logo is remade with CGI, with a dark green "a" and the text reading "The Annenberg/CPB Math and Science Project" instead.

Technique: Computer animation.

Audio: 3 synth notes with a "wah" effect as the "a" unfolds, then 8 higher synth notes as the star reveals the text, with the 8th note longer. Then, an announcer would be heard (during the 8th note of the jingle), announcing the above channel's name. Overall, there have been a couple changes between the announcing. Here are a couple variants:

  • From 1981 to 1999, the announcer would say "(Major) Funding for this program (or the name of the show) was provided by The Annenberg/CPB Project."
  • In 1999, along with its revised logo, a different announcer would say "Funding for this program is provided by Annenberg/CPB. To advance excellent teaching."

Availability:

  • It can be found on re-runs of shows such as The Arts of Every Classroom and Biography of America (the later version) on local PBS stations such as UNC-TV and UNC-ED.
  • Also preserved on certain Annenberg shows on the Learner on Demand website and maybe some other Annenberg shows if your local PBS station still shows them.

2nd Logo (2004-October 2008)


Visuals: Same as the revised previous logo, but with the text "Annenberg Media" wipes in with a sparkle effect below. The logo is also more saturated.

Variant: From 2004-2006, the logo faded out to make room for the following text:

Funding for this program provided by
Annenberg/CPB

"Funding for this program provided by" is aligned to the left.

Technique: Modern computer effects.

Audio: A redone version of the last logo's music done with pianos, strings and modern synths. A female announcer says "Annenberg Media."

Audio Variant: In 2006, the announcement was changed to say "Funding for this program is provided by Annenberg Media."

Availability:

  • Mostly preserved on shows on the Learner on Demand website. [Examples?]
  • This may also be preserved if, like the last logo, your local PBS station still broadcasts Annenberg programs.
  • It was also seen on almost all programs shown on the defunct University House Channel (sans American Cinema, which had the last logo).

Annenberg Learner

Logo (Late 2008?-)


Visuals: Same as the previous logos, with the text now reading "ANNENBERG LEARNER" in a spaced out font and wipes in with a less vibrant sparkle effect. The "a" zooms out after the text wipes in, and the colors have returned to their original shades.

Technique: CGI.

Audio: Same as the last logo, except the narrator now says "Funding for this program was provided by Annenberg Learner."

Availability: Can be seen on newer on-demand programs from Annenberg's website, including Against All Odds.

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