AT&T Originals: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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|AT&T Originals (2016).png|2nd Logo (2016-2017)
|AT&T Originals (2017).png|3rd Logo (2017-2020)
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===1st Logo (2016)===
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{{YouTube|id=_PqQEj184RQ}}
 
'''LogoVisuals:''' On a white background, the text "{{color|dodgerblue|'''AT&T'''}}" fades in. Then it slides to the left, as the word "{{color|dodgerblue|Originals}}" slides from behind it, settling right next to it.
 
'''Technique:''' The2D text fading in and slidinganimation.
 
'''Music/SoundsAudio:''' The closing theme of the show.
 
'''Availability:''' Seen on early episodes of ''You, Me, Her''.
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{{YouTube|id=arH6e-BoUPc}}
 
'''LogoVisuals:''' On a black background, wethere seeis a blank {{color|dodgerblue|blue}} circle bounce in from the center of the screen as five curved cut-outs wipe in on the circle, forming the AT&T globe logo. The text "AT&T Originals" in white fades in below, and the finished result slowly zooms in.
 
'''Trivia:''' This logo uses the same animation as the ID used in AT&T's television commercials.
 
'''Technique:''' The circle popping up, the curves cutting through the circle, the text fading in, and the slow zooming. Simple but effective2D animation, complied by Interbrand of New York, New York.
 
'''Music/SoundsAudio:''' The current "Sonic" jingle from AT&T since 2010 (a 4-note harp sounder with a synth in the background). Composed by Made Music Studio of Burbank, California and New York, New York.
 
'''Availability:''' Currently seenSeen on AT&T programming, such as ''Rogue''. However, this logo is restricted to television airings, as online streamings feature the DirecTV Original Content logo instead.
 
===3rd Logo (2017-2020)===
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{{YouTube|id=2cFCi1TTiBI|id2=tY8BscO9kpo|id3=KSqweOW8B_Y|id4=54PD2HdNHlc}}
 
'''LogoVisuals:''' WeThere seeis three close-up shots of detailed {{color|dodgerblue|light blue}} rings revolving on a globe which features a series of clips from different shows, one after another, and with a different camera angle and different footage each shot. After that, wethe camera movemoves away from the rings, revealing that they are a shiny 3D rendition of the AT&T "Globe" in a black-{{color|darkblue|dark blue}} gradient background. After wethe screen zoomzooms out to a comfortable distance, the text "''AT&T ORIGINALS''" (set in a white italic font) fades in below the AT&T "Globe". Both the "Globe" and the text shine.
 
'''Technique:''' CGI.
'''Technique:''' The camera moving, the rings revolving, the text shining and the shining. Very impressive CGI animation.
 
'''Music/SoundsAudio:''' A droning sounder with whooshes throughout.
 
'''Availability:''' No longer current dueDue to Audience Network's shutdown. Seen on AT&T programming from the time.
 
{{TV-Navbox}}{{Navbox-AT&T}}
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[[Category:United States]]
[[Category:Television logos]]
[[Category:Logos with music by Joel Beckerman]]
[[Category:Logos with music by Made Music Studio]]
[[Category:Logos with film and television footage]]
[[Category:Logos that vary depending on the source]]

Latest revision as of 13:24, 16 May 2024




1st Logo (2016)


Visuals: On a white background, the text "AT&T" fades in. Then it slides to the left, as the word "Originals" slides from behind it, settling right next to it.

Technique: 2D animation.

Audio: The closing theme of the show.

Availability: Seen on early episodes of You, Me, Her.

2nd Logo (2016-2017)


Visuals: On a black background, there is a blank blue circle bounce in from the center of the screen as five curved cut-outs wipe in on the circle, forming the AT&T globe logo. The text "AT&T Originals" in white fades in below, and the finished result slowly zooms in.

Trivia: This logo uses the same animation as the ID used in AT&T's television commercials.

Technique: 2D animation, complied by Interbrand of New York, New York.

Audio: The current "Sonic" jingle from AT&T since 2010 (a 4-note harp sounder with a synth in the background). Composed by Made Music Studio of Burbank, California and New York, New York.

Availability: Seen on AT&T programming, such as Rogue. However, this logo is restricted to television airings, as online streamings feature the DirecTV Original Content logo instead.

3rd Logo (2017-2020)


Visuals: There is three close-up shots of detailed light blue rings revolving on a globe which features a series of clips from different shows, one after another, and with a different camera angle and different footage each shot. After that, the camera moves away from the rings, revealing that they are a shiny 3D rendition of the AT&T "Globe" in a black-dark blue gradient background. After the screen zooms out to a comfortable distance, the text "AT&T ORIGINALS" (set in a white italic font) fades in below the AT&T "Globe". Both the "Globe" and the text shine.

Technique: CGI.

Audio: A droning sounder with whooshes throughout.

Availability: Due to Audience Network's shutdown. Seen on AT&T programming from the time.

DirecTV Original Content
AT&T Originals
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