2 Entertain

Background

2 Entertain is a British music and video publisher, founded in September 2004, following a merger between BBC Video and Video Collection International. BBC Worldwide owned 60% of the company until 2010, when the company purchased The Woolworth Group's share of 40%. As of November 2013, the 2 Entertain name is only used on occasional non-BBC releases.

(September 2005-)

Logo: On a black background, white spotlights start to appear, shining about before disappearing for a moment. Then, they return as they intensify and then reveal a light blue plate, which rotates around to reveal "2lentertain" close-up. As they zoom out one-by-one, the lights continue to shine brightly before they slowly start to die down. Finally, a lens flare shoots across the logo to change it to blue and the lights fade out.

Variants:

On Blu-ray releases, the words "HIGH DEFINITION" rotate in during the final flash of light.
On Clarkson: The Italian Job, the logo appears smaller and still, and is in white.

FX/SFX: The flash and zooming words. Simple but very effective CGI.

Music/Sounds: A series of calm synth noises with a 4-note synth tune in between.

Availability: Common.

Was seen on BBC DVD releases in the UK from 2005 to 2012, as well as the very last tapes released.
Also seen on many UK Thomas & Friends DVDs up until 2008, and also a tape of Calling All Engines.
It can be seen on many Aardman DVD releases, such as Shaun the Sheep: The Complete First Series, Wallace & Gromit: A Matter of Loaf and Death, Angry Kid Season 2, Aardman’s Darkside, Creature Comforts Season 3 (which is actually the show’s USA version) as well as Wallace & Gromit: The Complete Collection on Blu-ray.

Editor's Note: This logo has very good CGI for 2005.