2 Entertain

Background

2 Entertain is a British music and video publisher, founded in September 2004, following a merger between BBC Video and Video Collection International. BBC Worldwide owned 60% of the company until 2010, when the company purchased The Woolworth Group's share of 40%. As of November 2013, the 2 Entertain name is only used on occasional non-BBC releases.

(September 2005-)

Logo: On a black background, a few bright flashes occur at the bottom. Then, the words "2lentertain", zoom out one-by-one, all while the flash continues to occur. The flash then dies down.

Variants:

On Blu-ray releases, the words "HIGH DEFINITION" appear during the final flash of light.
On Clarkson: The Italian Job, the logo appears smaller and still, and is in white.

FX/SFX: The flash and zooming words. Simple but very effective CGI.

Music/Sounds: A series of calm synth noises with a 4-note synth tune in between.

Availability: Common.

Was seen on BBC DVD releases in the UK as well as some American ones from 2005 to 2012.
It also sometimes plasters The Video Collection/VCI logos.
Also seen on Thomas and Friends DVDs and VHS tapes from 2005 to 2008, as well as older releases of most Channel 5 Milkshake! content.

Editor's Note: This logo has very good CGI for 2005.