20/20 Vision

Background

20/20 Vision was a British division of RCA/Columbia Pictures Home Video (later "Columbia TriStar Home Video") from 1990 until 1997, which only released films on rental video. They also managed to release some tapes in other parts of the world, such as Brazil and Greece.

(1990-1997)

Logo: We begin with an image of a blue eye as we zoom in on its pupil that has an animated white eagle flapping its wings and flying towards us with a couple of clouds moving in the background. After that, the eagle suddenly gets struck by 4 arrays of diagonal lines, causing it to disappear. A massive array of flashing lines, rays and circles begin to strike the center into an X-shape and reform into a metallic silver geometric version of the eagle (a la the 1988 BBC News titles). The background becomes black and a blue rectangle outline appears around the eagle, which then shoots a red laser beam out of its eye to create "20·20 VISION" in the rectangle, with the two "20"s in coral pink and "VISION" in white. The eagle shines one more time, then the whole logo fades out.

Variant: At the beginning of tapes after it finishes, it zooms out to the top left of the screen to make room for a warning screen.

Technique: 2D computer animation. Probably designed and animated by Lambie-Nairn, who also made the 1988 BBC News titles with the similar aesthetic.

Audio: A synth fanfare, with whooshing sounds accompanying the laser beam shooting out of the eagle's eye.

Availability: Examples of videos which have this logo include their releases of Rock-A-Doodle, Stone Cold, The Silence of the Lambs and Bad Boys.