Universal Parks & Resorts

From the Audiovisual Identity Database, the motion graphics museum

Logo (March 2, 2012-December 2, 2022)


Visuals: The logo starts with the fade into a far-right, zoomed-in shot of the 1997-inspired Universal globe and starfield, albeit with blue nebulas. A white flash brightens, which is then followed by the word "UNIVERSAL" appearing from behind the globe and circling around it. As the text moves to its center position, a golden arc segues in and rotates into the view of the camera, stopping at the bottom of "UNIVERSAL" and revealing "PARKS & RESORTS" underneath. After the camera pans out to its usual distance, the arc shines and reflects the globe and text as they both cast a shadow behind it. The URL address (also in gold) finally appears under the globe before the logo fades out. Also, some clouds are added to the globe.

Trivia:

  • Despite the globe, text, and background being based on the 1997 Universal Pictures logo, the animation is reminiscent of the one from 1990, albeit at a faster speed.
  • The finished product looks identical to the Universal Parks & Resorts print logo that was used from 2002-2015.

Variants:

  • There is an open matte version seen on movies shot in 1.85:1.
  • At the end of theatrical prints of Candyman (2021), the logo is still.

Technique: CGI.

Audio: None.

Availability:

  • It appeared on theatrical prints of most Universal films after the credits from 2012 to 2022, starting with Illumination Entertainment's The Lorax (naturally, which was also the 2012 Universal logo's debut feature) and ending with Violent Night, along with theatrical screenings of DreamWorks Animation films from How to Train Your Dragon: The Hidden World to The Bad Guys.
  • On international theatrical prints of those films, this logo appears right after the dubbing credits.
  • It also appears at the end of the 2021 Shout! Factory 4K UHD Blu-ray of Krampus, which marks the logo's only appearence on home media.

Legacy: Considered an interesting mix of the 1997 Universal logo's aesthetics with the 1990s animation. The logo's strict use for theatrical presentations, though, dooms it to obscurity. It's also worth noting the discrepancy in branding, with the globe and text inspired by the 1997 logo being used in contrast to the 2012 one (similar to the Universal Animation Studios logo), perhaps to reflect the theme park division's logo at the time (though it has since also been changed to a 2012-esque design).

Cookies help us deliver our services. By using our services, you agree to our use of cookies.