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|Toei (1952 - Boryoku).png|1st Logo (August 25, 1952)
|Toei logo (1953 - Himeyuri no Tô).png|2nd Logo (January 9, 1953)
|Toei_1.jpg|3rd Logo (
|Toei_(1961).png|4th Logo (August 27, 1958-March 3, 2001)
|Toei_(2013,_black).png|5th Logo (April 7, 2001- )
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'''Availability:''' Seen on ''Himeyuri no Tô''.
===3rd Logo (April 5, 1955-1956) ===
[[File:Toei 1.jpg|350px|center]]
'''Visuals:''' There is a shot at sea with some rocks and waves crashing ashore in a stormy weather at Cape Inubō, Chōshi, Chiba. The Toei logo then zooms towards the camera and settles at the middle of the screen, and the company name in kanji wipes in.
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Toei Company is a Japanese film company founded in 1949 during the dismantling of the traditional Japanese film industry, as a result of some of the oldest elements of motion picture producers Makino, Tokyo Film Distribution, and Ohizumi Films. In its early years, Toei preferred to build local cinemas in villages and near train stations more than make good movies. In July 1956, Toei established an animation division, Toei Animation Company Limited at the former Tokyo-Ōizumi animation studio, purchasing the assets of Japan Animated Films. In March 1, 1960, Toei established Daini Toei (later New Toei) to produce and distribute more gendaigeki films, a genre of Japanese drama that deals with contemporary life. The company is also best known for producing television shows (mainly coming from the Tokusatsu genre) such as the Kamen Rider and Super Sentai series.
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1st Logo (August 25, 1952) | 2nd Logo (January 9, 1953) | 3rd Logo (April 5, 1955-1956) | 4th Logo (August 27, 1958-March 3, 2001) | 5th Logo (April 7, 2001- ) |
Visuals: Over a textured background is the emblem from the Tokyo Eiga Haikyu logo (consists of a triangle with the kanji letters "東映") carved out of stone. Below is the text "東映京東作品" also carved out of stone.
Technique: None.
Audio: None.
Availability: Appears on Boryoku.
Visuals: On a marble patterned background with an embossed rectangle, we see the Toei emblem. Below is the text "東映株式会社".
Technique: None.
Audio: A custom fanfare.
Availability: Seen on Himeyuri no Tô.
Visuals: There is a shot at sea with some rocks and waves crashing ashore in a stormy weather at Cape Inubō, Chōshi, Chiba. The Toei logo then zooms towards the camera and settles at the middle of the screen, and the company name in kanji wipes in.
Technique: None.
Audio: Either of these:
Availability: Seen on the company's films from the time, such as The Great Black Hood: Eyes of Magna and Children of Kujukuri Beach.
Visuals: Mostly similar to the previous logo, but it's not stormy, and when big waves form, the Toei logo in a superimposed style, zooms in.
Variants:
Technique: Mostly live-action. The zooming of the logo might've been done on cels.
Audio: The sound of waves crashing, silent, or the opening theme of the film.
Audio Variants:
Availability: Seen on Toei releases from mid-1958 to 2001.
Legacy: Quite possibly the most famous Japanese film logo, or at least outside of Japan.
Visuals: A light appears and reveals a "wall" of clouds/water, which takes over the entire screen. A black Toei logo is revealed on the wall for a few seconds. The words "TOEI COMPANY LTD." emerge from the water at the bottom side of the screen, and the "wall" crossfades to a slightly different seashore from the previous logo and the cyan Toei triangle zooms in, and while it does so it turns back to its white color. The seashore fades out, leaving the text and triangle on a black background.
Variants:
Technique: CGI.
Audio: Same as before.
Availability: Films that have this, beginning with the Special Edition of Battle Royale, are all modern Super Sentai and Kamen Rider films among others. This also appears on Japanese releases of American co-productions, such as the 2017 Power Rangers film.
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