Studio 37

From the Audiovisual Identity Database, the motion graphics museum


Background

Studio 37 is an internal film development and acquisition company of French media giant France Telecom, operated through its brand Orange. It was created in 2007 and led by Frédérique Dumas. It later renamed to Orange Studio in 2014.

Logo (2008-2014)

Visuals: The logo starts with changing scenes made up of thousands of glowing color particles. Among others is moving squid, people walking, a group of three gun-ready men, then a pair kissing, and then the picture dissolves into particles, which merge together into the name, reading "Studio 37". The Orange logo is added to the right.

Variant: Since 2011, the colorful scenes are replaced with the first letters of the company's name.

Technique: CGI by Forêt Bleue.

Audio: Majestic orchestral composition. The later variant has a shortened version of the same fanfare.

Availability: The early version appeared on Ces amours-la, Gainsbourg and other films, while the later version appeared on The Prodigies and later films.

Studio 37
Orange Studio
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