Sri Vijayalakshmi Pictures

1st Logo (November 3, 1964)

Visuals: There is a silhouette of a statue over a pedestal, on a background with some paper clouds behind the statue. Then, the lights are turned up, and we see the statue, which consists of the Hindu goddess Lakshmi sitting in her lotus throne, with four hands, two of which hold lotus flowers. The upper part of the pedestal has a floral motif. After this, the name of the company in Tamil appears on the bottom part of the pedestal. The logo is still when the male announcer speaks.

Technique: Live-action.

Audio: A 10-note tune with a sitar. Then, a xylophone and a strum with a swarmandal, followed by a male announcer talks about the movie.

Availability: Seen only on Navarathri.

2nd Logo (July 31, 1965-January 14, 1972)

Visuals: On a background which consists on the sky with some clouds is Lakshmi sitting in her lotus throne on a green pedestal with ornate gold framing. The name of the company in Tamil appears on the pedestal. The logo is still when the male announcer speaks.

Technique: Live-action.

Audio: A strum with a swarmandal, a 7-note melody with the swarmandal, a xylophone and a slow strum with the swarmandal. Then, the announcer speaks about the movie.

Availability: Seen on Thiruvidayadal, Thirumarai Thenkumali, Saraswati Sabatham, Agathiyar, Thillana Moganambal and Thiruvarutchelvar.