Producciones Grovas

From the Audiovisual Identity Database, the motion graphics museum




1st Logo (September 17, 1937-1939?)

Visuals: Over a dark background is the Temple of Kukulcan (the main monument of the Chichen Itza), and behind it is a rising sun. Under it is text saying:

PRODUCCIONES
GROVAS

MEXICO. D.F.
PRESENTA

Closing Variant: On Amapola del camino, the logo appears on a corner, which is similar to the opening variant, but "Es una" is above the sun, and "PRODUCCION" and "HECHA EN MEXICO" replace "PRODUCCIONES" and "MEXICO DF", respectively. In addition, "PRESENTA" doesn't appear in said variant.

Technique: A painting filmed by a cameraman.

Audio: The opening theme of the movie.

Availability: This was only seen on Amapola del camino (Poppy Road) and La tía de las muchachas (The Aunt of the Girls), both of which are long out of print.

2nd Logo (April 18, 1942-January 29, 1948)

Visuals: There is again the Temple of Kukulcan and the sun. But this time, the sun has longer rays, and above the sun are clouds and the text "GROVAS, SA.". Also, "MEXICO. O.F." has been dropped. Below the temple is the text "LOS AMOS DE LA TAQUILLA" ("The Masters of the Box Office").

Later Variants:

  • (1944): The clouds have been removed, "GROVAS, S.A." is moved to the bottom and in a different font, "Producciones", in a script font, has been added to the left side, and "MEXICO. O.F." has been re-added below the company's motto.
  • (1945-1947): The logo is darker and the sun is enhanced. "MEXICO. O.F." is dropped yet again.
  • (1948): The logo has been enhanced more, the script font is slightly moved higher, "S.A." has been replaced with "S.A. OF C.V.", which is stacked, the motto's font size has been decreased, and the sun looks more realistic.

Technique: A painting filmed by a cameraman.

Audio: The opening theme of the movie.

Availability:

  • (1942): Only seen on Las cinco noches de Adán (Five Evenings of Adam).
  • (1944): Only seen on Cuando los mexicanos quieren (When the Mexicans want to).
  • (1945-1947): Seen on films like Hasta que perdió Jalisco (Until it lost Jalisco) and Hay muertos que no hacen ruido (There are Deaths that don't make the Noise).
  • (1948): Seen only on Fíjate que suave (Note that Soft).

3rd Logo (September 7, 1949-Late 1960s)


Visuals: The entire logo's looks is almost completely changed with the debut of this logo. The background is the rising sun. The temple is in a different angle and is closer to us. Above it is "GROVAS. S. A." with trails following it. Above that is "CINEMATOGRAFICA" in arch font. Below it is written a new motto, "CADA PELICULA UNA GAAN PELICULA" (Every Movie a Great Movie). "Presenta" is below.

Later Variants:

  • (1953?-1957, 1965): The logo is given a 3D look, and the "Presenta" text is dropped.
  • (1958-Late 1960s): The sun's look is changed to a shining ring, "GROVAS. S.A." is in a different font with no trails, and the motto is moved into a small rectangle.
  • (1958-Late 1960s) Variants:
    • On Las señoritas Vivanco, (Unknown)
    • On Martín Santos, el llanero (Martín Santos, Ranger), the logo is in colour, and below the temple is the same motto from the 2nd-5th logos, LOS AMOS DE LA TAQUILLA.

Technique: A painting filmed by a cameraman.

Audio: The opening theme of the movie.

Availability:

  • (1949-1953?): Seen on films like Acá las tortas (Here are the Cakes) or Dos pesos dejada (Two Pesos Left).
  • (1953-1957, 1965): Seen on films like Pura vida (Pure Life) and Guitarras lloren guitarras (Guitars Cry Guitars).
  • (1958-Late 1960s): This is the easiest logo to find from the company. Seen on films like Las señoritas Vivanco (The Ladies Vivanco), El Lobo Blanco (The White wolf) and Pepito y los robaniños (Pepito and the Robaniños).
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