Karoprokat

From the Audiovisual Identity Database, the motion graphics museum


Logo (May 22, 2014-February 17, 2022)

Visuals: A golden film reel laid down on the floor is seen rolling itself back up while light shines through its central hole. The light reveals a gold textured background with multiple, blurred filmstrip paths. The golden film reel rolls towards the right after it is back up. This sequence crossfades to shots featuring the reel rolling to the left and right in profile views respectively. The next sequence features the reel leaving a filmstrip trail behind, stopping, and rolling to the ground. Before laying flat, two golden filmstrips containing "KAPO" and "ПРОКАТ" (both set in the Hobo typeface) quickly scroll in from opposite directions and create a large flash, which freezes the film reel and the filmstrip leaving it. The filmstrips containing the company name shine afterwards.

Variants:

  • There exists two shortened variants: one where the logo begins where the reel is leaving a trail of filmstrips and the other only showing the finished product.
  • There is an alternate colour scheme variant where the main colour of the logo sequence is gray.

Technique: CGI.

Audio: An orchestrated piano and string stinger, which is actually an excerpt of "Believe in Yourself" by Serge Essiambre; alongside the sounds of a film projector rolling, a flash and an ascending piano sting, and a hissing light shining sound for the reflecting filmstrips.

Availability: The logo appears on films distributed by the company beginning with Podarok s kharakterom and until Once In A Desert, which also uses the gray variant.

Karoprokat
Karro Distribution Company
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