Hong Kong Film Services

Background

Hong Kong Film Services (香港电影公司) is a Hong Kong-based television advertisement production company, founded in 1961.

1st Logo (July 10, 1982)

Visuals: Five differently-colored squares move into shot from above and below and come to rest on a black background. After the final square stops moving, the screen flashes, turning the background blue and all the squares white. The Hanzi "香港电影公司" springs out from the bottom one by one, followed by the company's name in English, "HONG KONG FILM SERVICES", below them.

Technique: Cel animation.

Audio: A triumphant fanfare with timpani drums, closed by some strings.

Audio Variant: A Thai version exists with an announcer saying "ฮ่องกง ฟิล์ม เซอร์วิส ขอนำเสนอ..." (Hong Kong Film Services presents...) over the theme.

Availability: Seen on the 1982 animated film Old Master Q Water Tiger.

2nd Logo (August 4, 1983)

Visuals: Five differently-colored squares emerge from the yellowish background, then pull back to come to a stop and form the company's logo. The Hanzi "香港电影公司出品" springing out from the bottom one by one, followed by the English translation, "DISTRIBUTED BY HONG KONG FILM SERVICES", below them, wiping in from the top.

Technique: Cel animation.

Audio: A gong crash, followed by the fanfare from the previous logo.

Availability: Seen on the 1983 animated film Old Master Q & "San-T".