Shochiku: Difference between revisions
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''{{Font color|orange|Logo descriptions and captures by}} kidinbed, StephenCezar15, Yukabacera, Liwakip, Gilblitz112, Logohub and jupiterboy<br>{{font color|orange|Logo videos by}} quaestor1968, Nlangkirby135, ArhiVid, TEAMLABNET, and shimomov'' |
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{{PageCredits|description=kidinbed, StephenCezar15, Yukabacera, Liwakip, Gilblitz112, Logoarto, jupiterboy, DatuDimatablan|captures=kidinbed, StephenCezar15, Yukabacera, Liwakip, Gilblitz112, Logoarto, and jupiterboy|video=quaestor1968, Nlangkirby135, ArhiVid, TEAMLABNET, and shimomov|edits=DatuDimatablan}} |
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===Background=== |
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== Shochiku Kinema == |
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'''Shochiku''' (松竹) was founded in 1895 as a kabuki theater company. Its name was read as '''Matsutake''' after the founders, Matsujirou Shirai and Takejirou Otani, until 1937, when it was officially changed to "Shochiku", the Chinese reading of the name, as opposed to the initial Japanese. The film production division, '''Shochiku Kinema''', was established in 1920, with its main studio initially at Kamata until 1936, when they relocated to Ōfuna (near the city of Kamakura). |
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In 1937, Shochiku Kinema (film) and Shochiku Kōgyō (theater) merged into one company: '''Shochiku Films''' (松竹映画); The company headquarters is currently located at Chuo, Tokyo. From this point, films were mostly released under the Shochiku Films name; however, some were occasionally released under the '''Ōfuna Films''' name, but without the Shochiku Kinema byline. Shochiku is one of the four members of the Motion Picture Producers Association of Japan (MPPAJ), and the oldest of Japan's "Big Four" film studios (the other "Big Four" studios are [[Toho Co., Ltd.|Toho]], [[Toei Company|Toei]], and [[Kadokawa Pictures|Kadokawa]]). |
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=== Background === |
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Shochiku was founded in 1895 as a kabuki theater company. Its name was read as "Matsutake" after the founders, Matsujirou Shirai and Takejirou Otani, until 1937, when it was officially changed to "Shochiku", the Chinese reading of the name, as opposed to the initial Japanese. The film production division, Shochiku Kinema, was established in 1920. |
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The logo most consistently used is of Japan's Mount Fuji, paralleling the [[Paramount Pictures]] mountain logo. |
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=== 1st Logo (1929) === |
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{{SeparateTOC |
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{{gallery|mode=packed|height=200|File:Shochiku Kinema (1929).jpg}} |
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|Shochiku Kinema| |
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{{ImageTOC |
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|Shochiku_(1921,_Source_-_Souls_on_the_Road).png|1st Logo (April 8, 1921) |
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|Shochiku_Kinema_(1929).jpg|2nd Logo (January 5-December 31, 1929) |
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|Shochiku_Kinema_(Japan)_(1930).jpg|3rd Logo (January 5-December 31, 1930) |
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|Shochiku_Kinema_(Japan)_(1931).jpg|4th Logo (January 5-December 31, 1931) |
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|Shochiku_Kinema_(1932).png|5th Logo (January 5-December 31, 1932) |
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|SHochiku_Kinema_(1933_v1).png|6th Logo (January 7-December 31, 1933) |
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|Shochiku_Kinema_(1934).png|7th Logo (January 7-December 31, 1934) |
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|Shochiku_Kinema_(Opening_variant)_(1935).png|8th Logo (January 1935) |
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|Shochiku_Kinema_(1935_v1).png|9th Logo (April 18, 1935-1936) |
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|Shochiku_Kinema_(1936_v2).png|10th Logo (May 14, 1936) |
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}} |
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|Shochiku Films| |
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{{ImageTOC |
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|Shochiku_(Ohfuna_Films)_(Japan)_(1936).jpg|1st Logo (Ōfuna Films) (1936-December 1, 1940) |
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|Shochiku_Films_(1938).png|2nd Logo (April 3, 1936-April 1, 1942, August 30, 1945-February 11, 1947) |
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|Shochiku_Films_(1942).png|3rd Logo (May 14, 1942-June 8, 1944) |
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|Shochiku_Films_(1947).png|4th Logo (March 18-December 11, 1947) |
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|Shochiku_Films_(1948).png|5th Logo (April 2-December 7, 1948) |
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|Shochiku_Films_(1949_v2).png|6th Logo (January 5, 1949-October 28, 1950) |
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|Shochiku_Films_(1951_v2).png|7th Logo (February 17-April 13, 1951) |
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|Shochiku_(Japan)_(1951)_(Mount_Fuji,_color).png|8th Logo (March 21, 1951-December 28, 1979) |
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|Shochiku (1980-1995) (1980-1994 version) logo (Widescreen).png|9th Logo (March 15, 1980-September 23, 1995) |
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|Shochiku (1993).jpg|10th Logo (1993-October 30, 2004) |
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|SHO2000.jpg|11th Logo (July 15, 2000-2014) |
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|Shochiku_(Japan)_(December_2014_design_by_teamLab).jpg|12th Logo (December 17, 2014, 2019-) |
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|Shochiku_(Japan)_(2015).jpg|13th Logo (January 10, 2015- ) |
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|Shochiku_(Japan)_(2015,_120th_Anniversary).png|14th Logo (January 10-December 2015) |
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}} |
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}} |
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==Shochiku Kinema== |
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<u>Nickname:</u> "The Brick Wall" |
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===1st Logo (April 8, 1921)=== |
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<u>Logo:</u> On a brick wall, we see the name of the company: 松竹キネマ株式會社 (Shochiku Kinema Co., Ltd.). Below that is the Shochiku Kinema symbol and the year 1929, and on the bottom of the screen is the name of the studio Kamata Films (蒲田映画), used by Shochiku. |
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{{Gallery |
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| mode=packed |
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| height=200 |
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| File:Shochiku (1921, Source - Souls on the Road).png |
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}} |
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{{YouTube|id=Txe4PVz_zgs}} |
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'''Visuals:''' Over a black background is an angel holding a leaf with the text |
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<u>FX/SFX:</u> None. |
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<center>薦推省部文</center> |
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<u>Music/Sounds:</u> None. |
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<center>作製所究研 マネキ竹松</center> |
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below. "薦推省部文", which means "Ministry of Education Recommendation", and "作製所究研 マネキ竹松", which means "Produced by Shochiku Kinema Research". |
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<u>Availability:</u> Seen on films made by Shochiku Kinema in 1929, such as Yasujiro Ozu's ''Days of Youth'' and ''A Straightforward Boy''. |
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'''Technique:''' A printed graphic filmed by a cameraman. |
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<u>Editor's Note:</u> None. |
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'''Audio:''' None. |
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=== 2nd Logo (1930) === |
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Shochiku (1930) |
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'''Availability:''' Only seen on ''Souls on the Road''. |
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<u>Nickname:</u> "The Archer" |
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===2nd Logo (January 5-December 31, 1929)=== |
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<u>Logo:</u> Over a set of clouds on a dark background, an archer is seen standing on the Shochiku Kinema symbol about to shoot an arrow. The same text from before is seen, with 松竹キネマ株式會社 arched above the archer, Kamata Films' company name on the sides of the archer, as well as the year 1930 below everything else. |
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{{Gallery |
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| mode=packed |
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| height=200 |
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| File:Shochiku Kinema (1929).jpg |
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}} |
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{{YouTube|id=BPV6fiKuy2g}} |
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'''Visuals:''' On a brick wall is the name of the company: "松竹キネマ株式會社" ("Shochiku Kinema Co., Ltd."), written from right to left. Below that is the Shochiku Kinema symbol and the year 1929, and on the bottom of the screen is the text "蒲田作品", which means "Kamata Production" (referring to the company's main studio in Kamata), also written from right to left. |
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<u>FX/SFX:</u> None. |
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'''Technique:''' A printed graphic filmed by a cameraman. |
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<u>Music/Sounds:</u> None. |
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'''Audio:''' None. |
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<u>Availability:</u> Seen on films made by Shochiku Kinema in 1930. |
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'''Availability:''' Seen on films made by Shochiku Kinema in 1929, such as Yasujiro Ozu's ''Days of Youth'' and ''A Straightforward Boy''. |
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<u>Editor's Note:</u> The dark background and the archer may creep some. The silence also doesn't help, either, and the logo is very shaky. |
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=== |
===3rd Logo (January 5-December 31, 1930)=== |
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{{Gallery |
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Shochiku (1931) |
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| mode=packed |
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| height=200 |
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| File:Shochiku Kinema (Japan) (1930).jpg |
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}} |
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{{YouTube|id=AN6gj7yeVCg}} |
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'''Visuals:''' Over a set of clouds on a dark background, an archer is seen standing on the Shochiku Kinema symbol about to shoot an arrow. The same text from before is seen, with "松竹キネマ株式會社" arched above the archer, "蒲田" and "作品" on the right and left sides of the archer, respectively, and the year 1930 below everything else. All kanji are written from right to left like before. |
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<u>Nickname:</u> "The Dark City" |
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'''Technique:''' A printed graphic filmed by a cameraman. |
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<u>Logo:</u> The logo opens to a scene of a city set in stone with a giant man standing above it, his leg raised. The name of the Kamata Films studio is in the upper left corner. The Shochiku Kinema symbol is in the center of the screen. Below it is the name of the Shochiku Kinema company. |
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'''Audio:''' None. |
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'''Availability:''' Seen on films made by Shochiku Kinema in 1930. |
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<u>Music/Sounds:</u> None or the opening theme of the film. |
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===4th Logo (January 5-December 31, 1931)=== |
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<u>Availability:</u> Seen on films made by Shochiku Kinema in 1931, such as Yasujiro Ozu's ''Tokyo Chorus''. |
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{{Gallery |
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| mode=packed |
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| height=200 |
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| File:Shochiku Kinema (Japan) (1931).jpg |
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}} |
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{{YouTube|id=pstRhi4gU2Y}} |
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'''Visuals:''' The logo opens to a scene of a city set in stone with a giant man standing above it, his leg raised. The name of the Kamata Films studio is in the upper left corner. The Shochiku Kinema symbol is in the center of the screen. Below it is the name of the Shochiku Kinema company. |
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<u>Editor's Note:</u> None. |
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'''Technique:''' A printed graphic filmed by a cameraman. |
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=== 4th Logo (1932) === |
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'''Audio:''' None or the opening theme of the film. |
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<u>Nickname:</u> "The Lion" |
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'''Availability:''' Seen on films made by Shochiku Kinema in 1931, such as Yasujiro Ozu's ''Tokyo Chorus''. |
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<u>Logo:</u> On a stone background featuring an abstract human figure holding a sword on the left side and an image of a lion lying down, with the year 1932 written on it, toward the bottom. The name of the Kamata Films studio is on top of the screen. Below that is the Shochiku Kinema symbol. Below the lion is the name of the Shochiku Kinema company. |
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===5th Logo (January 5-December 31, 1932)=== |
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<u>Variant:</u> A visually similar but slightly different logo exists. The only things that differ are the shape of the year 1932 and the positioning of the text. |
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<gallery mode="packed" heights="200"> |
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Shochiku_Kinema_(1932).png |
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</gallery> |
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{{YouTube|id=2zlxsHr93ys}} |
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'''Visuals:''' On a stone background featuring an engraved abstract human figure holding a sword on the left side and an image of a lion lying down, with the year 1932 engraved on it, toward the bottom. There is the name of the Kamata Films studio (now displayed as "蒲田映画") being placed and engraved above. Below that is the Shochiku Kinema symbol, being engraved onto it and below the lion is the Shochiku Kinema wordmark, also engraved. |
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<u>FX/SFX:</u> None. |
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'''Variant:''' A visually similar but slightly different logo exists. The only things that differ are the shape of the year 1932 and the positioning of the text. |
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<u>Music/Sounds:</u> None or the opening theme of the film. |
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'''Technique:''' Live-action footage. |
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<u>Availability:</u> Seen on films made by Shochiku Kinema in 1932, such as Yasujiro Ozu's ''Where Now Are the Days of Youth'' and Mikio Naruse's ''No Blood Relation''. |
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'''Audio:''' None or the opening theme of the film. |
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<u>Editor's Note:</u> None. |
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'''Availability:''' Seen on films made by Shochiku Kinema in 1932, such as Yasujiro Ozu's ''Where Now Are the Days of Youth'' and Mikio Naruse's ''No Blood Relation''. |
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=== 5th Logo (1933) === |
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===6th Logo (January 7-December 31, 1933)=== |
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<u>Nickname:</u> "The Ornate Shochiku" |
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<gallery mode="packed" heights="200"> |
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SHochiku_Kinema_(1933_v1).png |
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Shochiku_Kinema_(1933_v2).png |
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Shochiku_Kinema_(1933_v3).png |
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Shochiku Kinema (1933 v4).png |
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</gallery> |
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{{YouTube|id=ShRUOFD6BWo|id2=GMcECsKjSLA|id3=5hW4ODTjLcg|id4=u-wmJLcV2Eg}} |
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'''Visuals:''' On a gray background, ornate decorations can be seen. In a field in the center of the decorations are the symbol of the main Shochiku company and the year 1933. Above that is the name of the Kamata Films studio. Below the decorations is the name of the Shochiku Kinema company. |
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'''Variant:''' A very similar version exists, featuring different decorations and the name of the Kamata Films studio written in a more delicate way. |
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'''Technique:''' Live-action. |
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<u>FX/SFX:</u> None. |
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'''Audio:''' None or the opening theme of the film. |
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'''Availability:''' Seen on many films made by Shochiku Kinema in 1933. |
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===7th Logo (January 7-December 31, 1934)=== |
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<u>Editor's Note:</u> None. |
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<gallery mode="packed" heights="200"> |
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Shochiku_Kinema_(1934).png |
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</gallery> |
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{{YouTube|id=iDZzAEVe49A}} |
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'''Visuals:''' A large representation of an eagle on a honeycomb-like background can be seen. The year 1934 and the symbol of the main Shochiku company can be seen to the left of the eagle's head. On his wings are the name of the Kamata Films studio and the Shochiku Kinema company. |
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=== 6th Logo (1934) === |
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'''Technique:''' Live-action. |
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<u>Nickname:</u> "The Eagle" |
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'''Audio:''' None or the opening theme of the film. |
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<u>Logo:</u> A large representation of an eagle on a honeycomb-like background can be seen. The year 1934 and the symbol of the main Shochiku company can be seen to the left of the eagle's head. On his wings are the name of the Kamata Films studio and the Shochiku Kinema company. |
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'''Availability:''' Seen on many films made by Shochiku Kinema in 1934. |
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<u>FX/SFX:</u> None. |
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===8th Logo (January 1935)=== |
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<u>Music/Sounds:</u> None or the opening theme of the film. |
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<gallery mode="packed" heights="200"> |
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Shochiku_Kinema_(Opening_variant)_(1935).png|Opening variant |
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Shochiku_Kinema_(Closing_variant)_(1935).png|Closing variant |
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</gallery> |
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'''Visuals:''' On a sunburst background, the Shochiku Kinema symbol is seen on the bottom left of the screen on top of a rocky landscape. A sculpture of an eagle with its wings spread apart is perched on top of the symbol. "京都作品" in large lettering is seen on the upper right corner of the screen, with the year 1935 below it. On the bottom right corner of the screen, just above the rocky landscape, is the name of the Shochiku Kinema company. |
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<u>Availability:</u> Seen on many films made by Shochiku Kinema in 1934. |
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'''Technique:''' Live-action. |
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<u>Editor's Note:</u> None. |
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'''Audio:''' None or the opening theme of the film. |
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=== 7th Logo (1935-1936) === |
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'''Availability:''' This logo is seen on ''Kagoya Hangan''. |
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<u>Nickname:</u> "The Warrior and the Horse" |
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===9th Logo (April 18, 1935-1936)=== |
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<u>Logo:</u> The logo consists of a representation of a warrior riding a horse, holding a spear and shield. On the shield is the year of production (1935 or 1936) and the symbol of the Shochiku Kinema company. Above the image is the name of the Kamata Films studio, and below is the name of the Shochiku Kinema company. |
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<gallery mode="packed" heights="200"> |
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Shochiku_Kinema_(1935_v1).png |
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Shochiku_Kinema_(1935_v2).png |
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Shochiku_Kinema_(1936_v1).png |
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</gallery> |
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{{YouTube|id=P3AFZ7GHgsI|id2=DWWC2iQmPEc|id3=XLHPmMvf1-E}} |
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'''Visuals:''' The logo consists of a representation of a warrior riding a horse, holding a spear and shield. On the shield is the year of production (1935 or 1936) and the symbol of the Shochiku Kinema company. Above the image is the name of the Kamata Films studio, and below is the name of the Shochiku Kinema company. |
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<u>FX/SFX:</u> None. |
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'''Technique:''' Live-action. |
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<u>Music/Sounds:</u> None or the opening theme of the film. |
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'''Audio:''' None or the opening theme of the film. |
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<u>Availability:</u> Seen on films made by Shochiku Kinema in 1935 and 1936. This was the last logo used by Shochiku Kinema to feature the name of Kamata Films, before the studio was closed down in 1936. |
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'''Availability:''' Seen on films made by Shochiku Kinema in 1935 and 1936. This was the last logo used by Shochiku Kinema to feature the name of Kamata Films, before the studio was closed down in 1936. |
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<u>Editor's Note:</u> None. |
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=== |
===10th Logo (May 14, 1936)=== |
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<gallery mode="packed" heights="200"> |
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Shochiku_Kinema_(1936_v2).png |
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</gallery> |
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{{YouTube|id=bxpf3cpwsvU}} |
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'''Visuals:''' The logo opens with a view of Mt. Fuji with moving clouds in front of it. In the center of the screen, the name of Shochiku's Ōfuna Films studio (大船映画) can be seen. The Shochiku Kinema symbol separates the name in two, and around it are the words "AN OHFUNA PICTURE". On the bottom, the name of the Shochiku Kinema company can be seen. |
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<u>Nicknames:</u> "Mt. Fuji", "Fuji-san" |
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'''Technique:''' A painting filmed by a cameraman. |
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<u>Logo:</u> The logo opens with a view of Mt. Fuji with moving clouds in front of it. In the center of the screen, the name of Shochiku's Ōfuna Films studio (大船映画) can be seen. The Shochiku Kinema symbol separates the name in two, and around it are the words AN OHFUNA PICTURE. On the bottom, the name of the Shochiku Kinema company can be seen. |
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'''Audio:''' None or the opening theme of the film. |
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<u>FX/SFX:</u> None. |
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'''Availability:''' Presumably seen on films produced by Shochiku Kinema at the Ōfuna Films studio in 1936. |
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<u>Music/Sounds:</u> None or the opening theme of the film. |
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==Shochiku Films== |
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<u>Availability:</u> Presumably seen on films produced by Shochiku Kinema at the Ōfuna Films studio in 1936. |
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===1st Logo (Ōfuna Films) (1936-December 1, 1940)=== |
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<u>Editor's Note:</u> This is the first use of the iconic shot of Mt. Fuji. |
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{{Gallery |
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| mode=packed |
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| height=200 |
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| File:Shochiku (Ohfuna Films) (Japan) (1936).jpg |
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| |
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| File:Shochiku (Ohfuna Films) (Japan) (1936) (with byline).jpg |
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| With byline |
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}} |
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{{YouTube|id=Ki2NPjajZ0g}} |
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'''Visuals:''' An updated version of the last logo, with more clouds. In the center of the screen, Shochiku's name and the name of the Ōfuna Films studio, separated into two halves by the symbol of the newly-merged company, can be seen. |
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== Shochiku Films == |
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'''Technique:''' Live action. |
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=== Background === |
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In 1937, Shochiku Kinema (film) and Shochiku Kōgyō (theater) merged into one company: Shochiku Films (松竹映画). From this point, films were mostly released under the Shochiku Films name; however, some were occasionally released under the Ōfuna Films name, but without the Shochiku Kinema byline. |
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'''Audio:''' None or the opening theme of the film. |
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===1st Logo (Ōfuna Films) (1936-1940?)=== |
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'''Availability:''' Occasionally seen on films made by Shochiku at the Ōfuna Films studio before World War II. |
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Shochiku/OfunaShochiku Kinema (1936) |
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===2nd Logo (April 3, 1936-April 1, 1942, August 30, 1945-February 11, 1947)=== |
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<u>Nicknames:</u> "Mt. Fuji II", "Fuji-san II" |
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<gallery mode="packed" heights="200"> |
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Shochiku_Films_(1938).png |
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</gallery> |
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{{YouTube|id=UvL2X-u-qCk}} |
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'''Visuals:''' The logo opens to a scene of the symbol of the consolidated Shochiku company on a spinning paper fan or wheel. The characters "松竹映畫" (meaning "Shochiku Films") "flip" into the frame above the fan. These are followed by the characters "製作" on the bottom left of the fan and "提供" on the bottom right (meaning "production" and "offering/sponsoring", respectively, here used in the sense of the English word "presents"). Then, the company's full name appears below the fan, and the image fades out. This time, all kanji are written from left to right. |
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<u>Logo:</u> An updated version of the last logo, with more clouds. In the center of the screen, Shochiku's name and the name of the Ōfuna Films studio, separated into two halves by the symbol of the newly-merged company, can be seen. |
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'''Technique:''' Live action. |
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<u>FX/SFX:</u> The moving clouds. |
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'''Audio:''' None or the opening theme of the film. |
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'''Availability:''' Seen on films made by Shochiku Films between 1937 and 1943, and also some post-war productions from 1945 and 1946. |
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===3rd Logo (May 14, 1942-June 8, 1944)=== |
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<u>Editor's Note:</u> None. |
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<gallery mode="packed" heights="200"> |
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Shochiku_Films_(1942).png |
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</gallery> |
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'''Visuals:''' The logo opens with Mt. Fuji with moving clouds in front of it. The Shochiku Films name is in the center of the screen. On the bottom of the screen there is a byline for [[Eiga Haikyusha]], which was Japan's state-owned film distributor at the time. |
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'''Technique:''' A painting filmed by a cameraman. |
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===2nd Logo (1937-1943, 1945-1946)=== |
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'''Audio:''' None or the opening theme of the film. |
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<u>Nicknames:</u> "The Paper Fan", "Spinning Paper Fan", "The Shochiku Paper Fan" |
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'''Availability:''' Seen on Shochiku's wartime productions made in 1942 until 1944, such as ''Kogen no Tsuki'' (高原の月). |
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<u>Logo:</u> The logo opens to a scene of the symbol of the consolidated Shochiku company on a spinning paper fan or wheel. The characters 松竹映畫 (meaning "Shochiku Films") "flip" into the frame above the fan. These are followed by the characters 製作 on the bottom left of the fan and 提供 on the bottom right (meaning "production" and "offering/sponsoring" respectively, here used in the sense of the English "presents"). Then, the company's full name appears below the fan, and the image fades out. |
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===4th Logo (March 18-December 11, 1947)=== |
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<u>FX/SFX:</u> The fan spinning and the characters appearing. |
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<gallery mode="packed" heights="200"> |
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Shochiku_Films_(1947).png |
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</gallery> |
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{{YouTube|id=F-9akF_ssIQ}} |
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'''Visuals:''' The logo opens with a bouquet of flowers and a glass-like ring spinning around it. Five stars and the kanji for Shochiku Films (now displayed as "松竹映画" from this point on) can be seen on the ring. Below the bouquet is the year 1947, written in transparent numbers. |
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<u>Music/Sounds:</u> None or the opening theme of the film. |
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'''Technique:''' Live action. |
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<u>Availability:</u> Seen on films made by Shochiku Films between 1937 and 1943, and also some post-war productions from 1945 and 1946. |
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'''Audio:''' None or the opening theme of the film. |
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<u>Editor's Note:</u> None. |
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'''Availability:''' Seen on Shochiku productions from 1947. |
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=== 3rd Logo (1943-1944) === |
|||
<u>Nicknames:</u> "Mt. Fuji III", "Fuji-san III", "The Still Mount Fuji" |
|||
===5th Logo (April 2-December 7, 1948)=== |
|||
<u>Logo:</u> The logo opens with Mt. Fuji with moving clouds in front of it. The Shochiku Films name is in the center of the screen. On the bottom of the screen there is some text. (TBA) |
|||
<gallery mode="packed" heights="200"> |
|||
Shochiku_Films_(1948).png |
|||
</gallery> |
|||
{{YouTube|id=x4knZrRH85A}} |
|||
'''Visuals:''' On a background with stars that shine occasionally, there is the Shochiku symbol, before it zooms out to reveal a bouquet of flowers balancing on a spinning globe, lit from the back, appears behind the symbol. The symbol retreats into the background and disappears when it reaches the bouquet. Then, the words for "Shochiku Films" appear above the bouquet. Then, the year 1948 on the globe appears from the right of the sphere before it stops spinning when the numbers are placed under the bouquet before fading to black. |
|||
<u>FX/SFX:</u> None. |
|||
'''Technique:''' A mix of practical effects and model work. |
|||
<u>Music/Sounds:</u> None or the opening theme of the film. |
|||
'''Audio:''' Various different fanfares, depending on the film. |
|||
<u>Availability:</u> Seen on Shochiku's wartime productions made in 1943 and 1944. |
|||
'''Availability:''' Seen on Shochiku productions from 1948, beginning with ''Onna''. |
|||
<u>Editor's Note:</u> None. |
|||
=== |
===6th Logo (January 5, 1949-October 28, 1950)=== |
||
<gallery mode="packed" heights="200"> |
|||
<u>Nickname:</u> "The Bouquet of Flowers" |
|||
Shochiku_Films_(1949_v1).png |
|||
Shochiku_Films_(1949_v2).png |
|||
Shochiku_Films_(1950_v1).png |
|||
Shochiku_Films_(1950_v2).png |
|||
</gallery> |
|||
{{YouTube|id=kWG7T-7PEDI|id2=z3XKoBmOu8o|id3=-ptpSg-QmUw|id4=3iY6-3bPGtU}} |
|||
'''Visuals:''' The logo opens with the camera zooming in on a spinning globe on a background of shining stars. When it gets close, the zooming stops and a light appears behind the globe. The kanji for Shochiku Films "flip" in from the bottom of the screen and the Shochiku symbol appears beneath them. Then, the year 1949 or 1950 appears below the symbol and the logo fades out. |
|||
'''Variant:''' On the 1950 variant, the words are written in a slightly different way, and the year is written using different numbers. The symbol is also larger when it appears. |
|||
<u>FX/SFX:</u> The ring spinning around the bouquet. |
|||
'''Technique:''' Practical effects. |
|||
<u>Music/Sounds:</u> None or the opening theme of the film. |
|||
'''Audio:''' None or the opening theme of the film. |
|||
<u>Availability:</u> Seen on Shochiku productions from 1947. |
|||
'''Availability:''' Seen on Shochiku productions from 1949 and 1950. |
|||
<u>Editor's Note:</u> None. |
|||
=== |
===7th Logo (February 17-April 13, 1951)=== |
||
<gallery mode="packed" heights="200"> |
|||
Shochiku_Films_(1951_v1).png |
|||
Shochiku_Films_(1951_v2).png |
|||
</gallery> |
|||
{{YouTube|id=1kNPhNwihnI|id2=zsYQ879IK7o}} |
|||
'''Visuals:''' The logo opens with a globe spinning on top of clouds. It stops spinning and the words for "Shochiku Films" appear. Then, the Shochiku symbol and the year 1951 appear below the words and the logo fades out. |
|||
<u>Nickname:</u> "The Bouquet of Flowers II" |
|||
'''Variant:''' A variation exists where the globe is more zoomed in, and doesn't stop spinning during the logo. |
|||
<u>Logo:</u> On a background with stars that shine occasionally, the Shochiku symbol can be seen. A bouquet of flowers balancing on a spinning globe, lit from the back, appears behind it. The symbol retreats into the background and disappears when it reaches the bouquet. Then, the words "Shochiku Films" appear above the bouquet. The year 1948 on the globe appears from the right and the globe stops spinning when the numbers are directly under the bouquet. |
|||
'''Technique:''' Practical effects. |
|||
<u>FX/SFX:</u> The stars shining, the symbol moving toward the background, the globe spinning, the name appearing. |
|||
'''Audio:''' None, a custom fanfare depending on the film, or the opening theme of the film. |
|||
'''Availability:''' Seen on some Shochiku productions from 1951. Shochiku began using the famous "Mount Fuji" logo during 1951, so these logos are a bit rarer. |
|||
===8th Logo (March 21, 1951-December 28, 1979)=== |
|||
<u>Editor's Note:</u> None. |
|||
<tabber> |
|||
Images= |
|||
{{#tag:tabber| |
|||
Standard variants= |
|||
{{Gallery |
|||
| mode=packed |
|||
| height=200 |
|||
| File:Shochiku (Japan) (1951) (Mount Fuji).png |
|||
| 1951 (black and white) |
|||
| File:Shochiku (1954, Keisuke Kinoshita's Twenty-Four Eyes).jpg |
|||
| Early-Mid 1954 |
|||
| File:Shochiku (Japan) (1951) (Mount Fuji, color).png |
|||
| 1951 (color) |
|||
| File:Shochiku (Japan) (Mid 1954, Black and White).png |
|||
| Mid-1954 (Black and White) |
|||
| File:Shochiku (Japan) (1955, Black and White).png |
|||
| Late-1954 (Black and White) |
|||
| File:Shochiku (Japan) (1955).jpg |
|||
| Late-1954 (Color) |
|||
| File:Shochiku logo (1968) (Source - Black Lizard (Kurotokage)).png |
|||
| 1958 (Color, Scope) |
|||
| File:Shochiku logo (1962) (Source - Harakiri (Seppuku)).jpg |
|||
| 1958 (B&W, Scope) |
|||
| File:Shochiku (1969, The Illusion Love).jpg |
|||
| 1958 (TV, Scope) |
|||
}} |
|||
{{!}}-{{!}} |
|||
GrandScope variants= |
|||
{{Gallery |
|||
| mode=packed |
|||
| height=150 |
|||
| File:Shochiku GrandScope (black and white).jpg |
|||
| |
|||
| File:Shochiku GrandScope (color).jpg |
|||
| |
|||
| File:Shochiku GrandScope (color, orange katakana).jpg |
|||
| Orange text variant |
|||
}} |
|||
}} |
|||
|-| |
|||
Videos= |
|||
{{YouTube|id=NrpYnZ0F33s|id2=sM19aGinUdc|id3=Ioq748HH06o|id4=nQuAUc3hdA0|id5=KGCv_ah6WUs|id6=4QEKB9q-rnM|id7=c_qLBZknQ0s|id8=hHPZ-Voe0iE|id9=_EmVM1RjWEs|id10=ap5S_gJxpOE|id11=7CSOPcXltN8}} |
|||
</tabber> |
|||
'''Visuals:''' There is a picture of Mount Fuji with moving clouds. The white kanji "松竹映画" (which means "Shochiku Films") in a semi-cursive script and a small fan (Shochiku's emblem) fade in. |
|||
===6th Logo (1949-1950)=== |
|||
'''Variants:''' |
|||
<u>Nicknames:</u> "The Earth", "The Globe" |
|||
* For black-and-white films released from 1951 to 1954, the year mark is displayed on the bottom right of the screen. |
|||
* On Shochiku films produced in GrandScope (which is similar to CinemaScope), the katakana "グランドスコープ" (which means "GrandScope") zooms in. After a while, the text fades out before the company name and fan fade in, and the appearance of Mt. Fuji, the kanji, the fan and the clouds is different. |
|||
'''Technique:''' Live action. |
|||
<u>Logo:</u> The logo opens with the camera zooming in on a spinning globe on a background of shining stars. When it gets close, the zooming stops and a light appears behind the globe. The words "Shochiku Films" "flip" in from the bottom of the screen and the Shochiku symbol appears beneath them. Then, the year 1949 or 1950 appears below the symbol and the logo fades out. |
|||
'''Audio:''' Usually silent or the opening theme of the film. On some movies dubbed by American International Television, that logo's 1967 theme was used. |
|||
<u>Variant:</u> On the 1950 variant, the words are written in a slightly different way, and the year is written using different numbers. The symbol is also larger when it appears. |
|||
'''Availability:''' Seen on a lot of Japanese movies and tokusatsu of the time period such as ''Carmen Comes Home'' (1951) and ''The X From Outer Space'' (1967). Shochiku released some very famous films directed by Yasujiro Ozu (up to and including his final film in 1962, ''An Autumn Afternoon'') among others, so be on the lookout. It was also seen on a Mongolian National Broadcaster airing of an Pinky & Killers film ''The Season of Love'' (1969). |
|||
<u>FX/SFX:</u> The zooming, the globe spinning, the stars shining, the light appearing, the words, symbol and year appearing. |
|||
===9th Logo (March 15, 1980-September 23, 1995)=== |
|||
<u>Music/Sounds:</u> None or the opening theme of the film. |
|||
{{Gallery |
|||
| mode=packed |
|||
| height=200 |
|||
| File:Shochiku (1980) logo (from A Distant Cry from Spring).png |
|||
| Scope |
|||
| File:Shochiku (1980-1995) (1980-1994 version) logo (Widescreen).png |
|||
| 16:9 version |
|||
| File:Shochiku (1988) logo (from The Discarnates, English Translated).png |
|||
| English Translated version (16:9) |
|||
| File:Shochiku (1980-1995) (1980-1994 version) logo (Fullscreen).png |
|||
| Fullscreen version |
|||
| File:Shochiku (Japan) (1994).jpg |
|||
| 1994 version |
|||
}} |
|||
{{YouTube|id=wLaEJQiDckg|id2=Gk_gm1-LuyQ|id3=XxeRG3JT9hU|id4=0N8H0RcEa_M|id5=BzOukO7HZlw|}} |
|||
'''Visuals:''' It's basically a redone variant of the previous logo, with an orange light behind the mountain at the beginning of the logo to constitute the transition between the beginning and duration of the day. The white kanji "松竹映画" and the Shochiku fan fade in, with the kanji now in a bold Mincho type and the fan looking more streamlined than its previous appearance. |
|||
<u>Availability:</u> Seen on Shochiku productions from 1949 and 1950. |
|||
'''Technique:''' Practical effects. |
|||
<u>Editor's Note:</u> The fast pace and darkness of the logo might be jarring for some. |
|||
'''Audio:''' None or the opening theme of the film. |
|||
===7th Logo (1951)=== |
|||
'''Availability:''' Seen on Shochiku films from the era. Also, it was spotted on Kinji Fukasaku's ''Fall Guy'' (1982) and a Japanese dub version of ''Heart of Dragon'' (1985) (which plasters the Golden Harvest 1978 logo on the [[Fortune Star|Fortune Star]] DVD release) and a Tora-san film series from the era. |
|||
<u>Nicknames:</u> "The Earth II", "The Globe II" |
|||
===10th Logo (1993-October 30, 2004)=== |
|||
<u>Logo:</u> The logo opens with a globe spinning on top of clouds. It stops spinning and the words "Shochiku Films" appear. Then, the Shochiku symbol and the year 1951 appear below the words and the logo fades out. |
|||
{{Gallery |
|||
| mode=packed |
|||
| height=200 |
|||
| File:Shochiku (1993).jpg |
|||
| |
|||
| File:Shochiku (1995) logo (from Tora-san to the Rescue).png |
|||
| Scope |
|||
}} |
|||
{{YouTube|id=JeVlFp8G9xk|id2=g0dLSfrpZs0}} |
|||
'''Visuals:''' There is a view of Mt. Fuji with clouds at the bottom, and it zooms closer to the mountain. As the clouds clear is the Shochiku Films text, and under it is the Shochiku fan with the word "Shochiku" below it in an italic sericffont. |
|||
<u>Variant:</u> A variation exists where the globe is more zoomed in, and doesn't stop spinning during the logo. |
|||
'''Technique:''' Practical effects. |
|||
<u>FX/SFX:</u> The globe spinning, the words, symbol and year appearing. |
|||
'''Audio:''' None or the opening theme of the movie. |
|||
'''Availability:''' |
|||
<u>Availability:</u> Seen on some Shochiku productions from 1951. Shochiku began using the famous Mt. Fuji logo during 1951, so these logos are a bit rarer. |
|||
*Appeared on movies through the period. However, when the next animation debuted in 2000, some movies like ''The Twilight Samurai'' and ''The Hidden Blade'' continued to use this logo until 2004. |
|||
*It also appears on the 2009 film ''Mai Mai Miracle''. |
|||
===11th Logo (July 15, 2000-2014)=== |
|||
<u>Editor's Note:</u> None. |
|||
[[File:SHO2000.jpg|center|frameless|SHO2000s]] |
|||
{{YouTube|id=YapL_UXWSvA}} |
|||
'''Visuals:''' The logo opens with the aurora borealis or northern lights. They ripple and transform into a stylized Mount Fuji. A gold version of the new Shochiku logo (the Shochiku fan and the company's name in a bold, uppercase Times-like font next to the fan) fades in. The logo shines and the top of Mt. Fuji fades from blue to yellow. |
|||
===8th Logo (1951-1980)=== |
|||
<center> |
|||
<youtube width="247" height="186">WyQgDdDAjCY</youtube> |
|||
<youtube width="247" height="186">DRsmRIGFug8</youtube> |
|||
<youtube width="330" height="186">7CSOPcXltN8</youtube> |
|||
<youtube width="329" height="186">hHPZ-Voe0iE</youtube> |
|||
<youtube width="329" height="186">_EmVM1RjWEs</youtube> |
|||
</center> |
|||
'''Technique:''' CGI. |
|||
<u>Nicknames:</u> "Mt. Fuji IV", "Fuji-san IV", "松竹", "松竹映画" "The New Mount Fuji" "Mt. Fuji In Color" |
|||
'''Audio:''' None or the opening theme of the movie. |
|||
<u>Logo:</u> We see a picture of Mount Fuji with moving clouds. The kanji "松竹映画" (which means "Shochiku Films") and a small fan (Shochiku's emblem) fade in. |
|||
'''Availability:''' Seen on Shochiku films from the era. Outside of Japan, it is usually kept intact on US releases of Japanese films and anime released by Shochiku such as the 2003 version of ''Zatoichi'' (distributed by [[Miramax Films|Miramax]]), ''Tsubasa Chronicle/xxxHoliC: The Movies'' (2005), ''Vexille'' (2007), ''Shinobi: Heart Under Blade'' (2005) (all distributed by [[Funimation]]), and the ''K-On!'' movie (2011, distributed by [[Sentai Filmworks]]). Its earliest appearence was on ''Cardcaptor Sakura Movie 2: the Sealed Card''. |
|||
<u>Variant:</u> On Shochiku films produced in GrandScope (which is similar to CinemaScope), the katakana "グランドスコープ" (which means "GrandScope") zooms in. After a while, the text fades out before the company name and fan fade in, and the Mt. Fuji and the clouds is different. |
|||
===12th Logo (December 17, 2014, 2019-)=== |
|||
<u>FX/SFX:</u> The moving clouds and the fading in. Nice effects for its time, though... |
|||
{{Gallery |
|||
| mode=packed |
|||
| height=200 |
|||
| File:Shochiku (Japan) (December 2014 design by teamLab).jpg |
|||
| |
|||
| File:Shochiku Blue Line (December 2014 design by teamLab).jpg |
|||
| |
|||
}} |
|||
{{YouTube|id=Bls9kP4vxJk|id2=YQ09yUOn-3s|id3=_uNIWnycn5Q}} |
|||
'''Visuals:''' From a bird's-eye view, a drop of black ink falls onto a white canvas, its splash spreading out to create an artistic 3D rendition of Mount Fuji. The camera then moves to show the mountain at the now-familiar front angle as the darkest ink of the mountain dissolves into white particles, revealing a blue-gray hue behind. When the camera is at the front angle, the kanji "松竹" (which means "Shochiku"), the Shochiku fan and "Shochiku" in a much smaller font (in uppercase and below the fan) fade in. |
|||
<u>Music/Sounds:</u> Usually silent or the opening theme of the film. On some movies dubbed by American International Television, that logo's 1967 theme was used. |
|||
'''Variants:''' |
|||
<u>Availability:</u> Seen on a lot of Japanese movies and tokusatsu of the time period. Shochiku released some very famous films directed by Yasujiro Ozu (up to and including his final film in 1962, ''An Autumn Afternoon'') among others, so be on the lookout. |
|||
* For Shochiku's Blue Line label introduced alongside this logo, which would have been dedicated to showcasing up-and-coming talent had the logo been in use, the animation is largely the same but Mount Fuji is depicted as a ''Tron''-esque digital design, the Shochiku fan is blue and the text presented is "Shochiku Blue Line" entirely in English. |
|||
* When the logo was finally used in 2019, the text is the same as the "Blue Line" variant, although without the aforementioned text. |
|||
'''Trivia:''' The logo was designed by Tokyo-based art and design company teamLab. |
|||
<u>Editor's Note:</u> None. |
|||
'''Technique:''' CGI. |
|||
===9th Logo (1980-1993)=== |
|||
'''Audio:''' None. |
|||
<center> |
|||
<youtube width="329" height="186">8obWAx0kNzg</youtube> |
|||
<youtube width="329" height="186">XxeRG3JT9hU</youtube> |
|||
<youtube width="250" height="180">0N8H0RcEa_M</youtube> |
|||
<youtube width="329" height="186">bJoWlLfmsZw</youtube> |
|||
<youtube width="329" height="186">BzOukO7HZlw</youtube> |
|||
</center> |
|||
'''Availability:''' For many years this logo was unused. The fact that the logo is listed on teamLab's portfolio alongside products that are definitively in use asserts its official status and suggests that it was a pitch for a new logo that lost out to the next logo. Nevertheless, the logo can be seen on teamLab's official YouTube channel. Eventually the logo would appear on movies such as ''Josee, the Tiger and the Fish'', ''Sing a Bit of Harmony'' and ''Sound! Euphonium -Ensemble Contest-''. |
|||
<u>Nicknames:</u> "Mt. Fuji V", "Fuji-san V" "The Windy Mt. Fuji" |
|||
===13th Logo (January 10, 2015- )=== |
|||
<u>Logo:</u> It's basically a redone variant of the previous logo, with an orange light behind the mountain at the beginning of the logo to constitute the transition between the beginning and duration of the day. The text and the Shochiku Fan fades in, which looks streamlined from its previous appearance. |
|||
{{Gallery |
|||
| mode=packed |
|||
| height=200 |
|||
| File:Shochiku (Japan) (2015).jpg |
|||
}} |
|||
{{YouTube|id=8u-G4eee50A|id2=ABizh9twr_s}} |
|||
'''Visuals:''' Essentially a modernized, high-definition version of the 1951-2003 logo, specifically the 1980-1994 version. The kanji "松竹" (Shochiku) and the 2003 Shochiku fan and the wordmark (below the fan) fade in. |
|||
<u>FX/SFX:</u> All practical effects, such as the moving of the clouds, the light at the beginning, and the appearance of the text. It looks well done, like the previous logo. |
|||
'''Trivia:''' The logo was designed by VFX firm Imagica West. |
|||
<u>Music/Sounds:</u> None or the opening theme of the film. |
|||
'''Technique:''' Live-action footage of Mount Fuji enhanced with CGI. |
|||
<u>Availability:</u> Seen on Shochiku films from the era. Also, it was spotted on Kinji Fukasaku's ''Fall Guy'' and a Japanese dub version of ''Heart of Dragon'' (which plasters the Golden Harvest 1978 logo on the Fortune Star DVD release) and a Tora-san film series from the era. |
|||
'''Audio:''' None or the opening theme of the film. |
|||
<u>Editor's Note:</u> None. |
|||
'''Availability:''' Seen on Shochiku films starting with ''The Next Generation Patlabor Chapter 7'' on January 10, 2015. Outside of Japan, the only film with US releases bearing this logo, as of the end of 2015, is ''Love Live! The School Idol Movie'' (2015). Also appears on ''Magical Girl Lyrical Nanoha: Reflection'' (2017), ''Magical Girl Lyrical Nanoha: Detonation'' (2018) and ''Cube'' (2021). |
|||
===10th Logo (1993-2003)=== |
|||
===14th Logo (January 10-December 2015)=== |
|||
<u>Nicknames:</u> "Mt. Fuji VI", "Fuji-san VI" |
|||
{{Gallery |
|||
| mode=packed |
|||
| height=200 |
|||
| File:Shochiku (Japan) (2015, 120th Anniversary).png |
|||
}} |
|||
'''Visuals:''' On a black background is the word "SHOCHIKU" in an arc. Below the word is a cloud-shaped leaf with two grains each on either side, and below it is the phrase "120 Anniversary". To the left and right of the "120 Anniversary" phrase are three cloud-shaped leaves and three opened grains (each bunch is attached to a curled wire), respectively. Below all these is a stylized depiction of Mount Fuji. The entire logo is colored metallic gold with 3D effects. |
|||
<u>Logo:</u> We see a view of Mt. Fuji with clouds at the bottom, and it zooms closer to the mountain. As the clouds clear, we see the Shochiku text, and under it is the Shochiku fan with the word "Shochiku" below it. |
|||
'''Technique:''' A still, digital graphic. |
|||
<u>FX/SFX:</u> The clouds clearing, and the blue light of the text |
|||
'''Audio:''' None. |
|||
<u>Music/Sounds:</u> TBA |
|||
'''Availability:''' Precedes the previous logo on several films made in 2015. |
|||
<u>Editor's Note:</u> None. |
|||
{{Japanese film logos}} |
|||
{{Movie-Navbox}} |
|||
===11th Logo (2003-2014)=== |
|||
[[Category:Film logos]] |
|||
Shochiku logo 2 |
|||
[[Category:Japan]] |
|||
[[Category:Japanese film logos]] |
|||
<u>Nicknames:</u> "Fuji Northern Lights", "Aurora Borealis", "Aurora Mt. Fuji" |
|||
[[Category:Logos with cultural icons]] |
|||
<u>Logo:</u> The logo opens with the aurora borealis or northern lights. They ripple and transform into a stylized Mount Fuji. A gold version of the new Shochiku logo (the Shochiku fan and the company's name in a Times-like font) fades in. The logo shines and the top of Mt. Fuji fades from blue to yellow. |
|||
<u>FX/SFX:</u> Everything in gorgeous CGI. |
|||
<u>Music/Sounds:</u> None or the opening theme of the movie. |
|||
<u>Availability:</u> Seen on Shochiku films from the era. Outside of Japan, it is usually kept intact on US releases of Japanese films and anime released by Shochiku such as the 2003 version of ''Zatoichi'' (distributed by [[Miramax Films|Miramax]]), ''Tsubasa Chronicle/xxxHoliC: The Movies'', ''Vexille'', ''Shinobi: Heart Under Blade'' (all distributed by [[Funimation]]) and the ''K-On!'' movie (distributed by Sentai Filmworks). |
|||
<u>Editor's Note:</u> This is a very nice, professionally-done logo. |
|||
===12th Logo (December 2014)=== |
|||
Shochiku (2015)Shochiku Blue Line |
|||
<u>Nicknames:</u> "Mt. Fuji VII", "Fuji-san VII" |
|||
<u>Logo:</u> From a bird's-eye view, a drop of black ink falls onto a white canvas, its splash spreading out to create an artistic 3D rendition of Mount Fuji. The camera then moves to show the mountain at the now-familiar front angle as the darkest ink of the mountain dissolves into white particles, revealing a blue-gray hue behind. When the camera is at the front angle, the kanji "松竹" (which means "Shochiku"), the Shochiku fan and "Shochiku" in a much smaller font fade in. |
|||
<u>Trivia:</u> The logo was designed by Tokyo-based art and design company teamLab. |
|||
<u>Variant:</u> For Shochiku's Blue Line label introduced alongside this logo, which would have been dedicated to showcasing up-and-coming talent had the logo been in use, the animation is largely the same but Mount Fuji is depicted as a ''Tron''-esque digital design, the Shochiku fan is blue and the text presented is "Shochiku Blue Line" entirely in English. |
|||
<u>FX/SFX:</u> Absolutely beautiful CGI. |
|||
<u>Music/Sounds:</u> None. |
|||
<u>Availability:</u> Seemingly unused. The fact that the logo is listed on teamLab's portfolio alongside products that are definitively in use asserts its official status and suggests that it was a pitch for a new logo that lost out to the next logo. Nevertheless, the logo can be seen on teamLab's official YouTube channel. |
|||
<u>Editor's Note:</u> None. |
|||
===13th Logo (January 10, 2015-)=== |
|||
Shochiku (2015) |
|||
<u>Nicknames:</u> "Mt. Fuji VIII", "Fuji-san VIII", "The Current Mount Fuji" |
|||
<u>Logo:</u> Essentially a modernized high-definition version of the 8th logo. The kanji "松竹" (Shochiku), the Shochiku fan and the text "SHOCHIKU" fade in. |
|||
<u>Trivia:</u> The logo was designed by VFX firm Imagica West. |
|||
<u>FX/SFX:</u> According to the official press release for the logo, it's live-action footage of Mount Fuji enhanced with CGI. |
|||
<u>Music/Sounds:</u> None or the opening theme of the film. |
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<u>Availability:</u> Seen on Shochiku films starting with ''The Next Generation Patlabor Chapter 7'' on January 10, 2015. Outside of Japan, the only film with US releases bearing this logo, as of the end of 2015, is ''Love Live! The School Idol Movie''. Also appears on ''Magical Girl Lyrical Nanoha Reflection'' and ''Detonation''. |
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<u>Editor's Note:</u> None. |
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===14th Logo (January 10, 2015-December 2015)=== |
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Shochiku 120 years (2015) |
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<u>Logo:</u> TBA. |
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<u>FX/SFX:</u> None. |
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<u>Music/Sounds:</u> None. |
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<u>Availability:</u> Precedes the 12th logo on several films made in 2015. |
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<u>Editor's Note:</u> It was a logo to celebrate the 120th anniversary of the company. |
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[[Category:Movie Logos]] [[Category:Japanese Logos]] [[Category:Japanese Movie Logos]] |
Revision as of 16:14, 30 June 2024
![]() | One or more descriptions on this page are missing or incomplete. If you have any further information on these logos, please consider editing this page to make our descriptions more complete. Missing information: 5th logo |
kidinbed, StephenCezar15, Yukabacera, Liwakip, Gilblitz112, Logoarto, jupiterboy, DatuDimatablan
Editions by
DatuDimatablan
Video captures courtesy of
quaestor1968, Nlangkirby135, ArhiVid, TEAMLABNET, and shimomov
Background
Shochiku (松竹) was founded in 1895 as a kabuki theater company. Its name was read as Matsutake after the founders, Matsujirou Shirai and Takejirou Otani, until 1937, when it was officially changed to "Shochiku", the Chinese reading of the name, as opposed to the initial Japanese. The film production division, Shochiku Kinema, was established in 1920, with its main studio initially at Kamata until 1936, when they relocated to Ōfuna (near the city of Kamakura).
In 1937, Shochiku Kinema (film) and Shochiku Kōgyō (theater) merged into one company: Shochiku Films (松竹映画); The company headquarters is currently located at Chuo, Tokyo. From this point, films were mostly released under the Shochiku Films name; however, some were occasionally released under the Ōfuna Films name, but without the Shochiku Kinema byline. Shochiku is one of the four members of the Motion Picture Producers Association of Japan (MPPAJ), and the oldest of Japan's "Big Four" film studios (the other "Big Four" studios are Toho, Toei, and Kadokawa).
The logo most consistently used is of Japan's Mount Fuji, paralleling the Paramount Pictures mountain logo.
Shochiku Kinema
1st Logo (April 8, 1921)
Visuals: Over a black background is an angel holding a leaf with the text
below. "薦推省部文", which means "Ministry of Education Recommendation", and "作製所究研 マネキ竹松", which means "Produced by Shochiku Kinema Research".
Technique: A printed graphic filmed by a cameraman.
Audio: None.
Availability: Only seen on Souls on the Road.
2nd Logo (January 5-December 31, 1929)
Visuals: On a brick wall is the name of the company: "松竹キネマ株式會社" ("Shochiku Kinema Co., Ltd."), written from right to left. Below that is the Shochiku Kinema symbol and the year 1929, and on the bottom of the screen is the text "蒲田作品", which means "Kamata Production" (referring to the company's main studio in Kamata), also written from right to left.
Technique: A printed graphic filmed by a cameraman.
Audio: None.
Availability: Seen on films made by Shochiku Kinema in 1929, such as Yasujiro Ozu's Days of Youth and A Straightforward Boy.
3rd Logo (January 5-December 31, 1930)
Visuals: Over a set of clouds on a dark background, an archer is seen standing on the Shochiku Kinema symbol about to shoot an arrow. The same text from before is seen, with "松竹キネマ株式會社" arched above the archer, "蒲田" and "作品" on the right and left sides of the archer, respectively, and the year 1930 below everything else. All kanji are written from right to left like before.
Technique: A printed graphic filmed by a cameraman.
Audio: None.
Availability: Seen on films made by Shochiku Kinema in 1930.
4th Logo (January 5-December 31, 1931)
Visuals: The logo opens to a scene of a city set in stone with a giant man standing above it, his leg raised. The name of the Kamata Films studio is in the upper left corner. The Shochiku Kinema symbol is in the center of the screen. Below it is the name of the Shochiku Kinema company.
Technique: A printed graphic filmed by a cameraman.
Audio: None or the opening theme of the film.
Availability: Seen on films made by Shochiku Kinema in 1931, such as Yasujiro Ozu's Tokyo Chorus.
5th Logo (January 5-December 31, 1932)
Visuals: On a stone background featuring an engraved abstract human figure holding a sword on the left side and an image of a lion lying down, with the year 1932 engraved on it, toward the bottom. There is the name of the Kamata Films studio (now displayed as "蒲田映画") being placed and engraved above. Below that is the Shochiku Kinema symbol, being engraved onto it and below the lion is the Shochiku Kinema wordmark, also engraved.
Variant: A visually similar but slightly different logo exists. The only things that differ are the shape of the year 1932 and the positioning of the text.
Technique: Live-action footage.
Audio: None or the opening theme of the film.
Availability: Seen on films made by Shochiku Kinema in 1932, such as Yasujiro Ozu's Where Now Are the Days of Youth and Mikio Naruse's No Blood Relation.
6th Logo (January 7-December 31, 1933)
Visuals: On a gray background, ornate decorations can be seen. In a field in the center of the decorations are the symbol of the main Shochiku company and the year 1933. Above that is the name of the Kamata Films studio. Below the decorations is the name of the Shochiku Kinema company.
Variant: A very similar version exists, featuring different decorations and the name of the Kamata Films studio written in a more delicate way.
Technique: Live-action.
Audio: None or the opening theme of the film.
Availability: Seen on many films made by Shochiku Kinema in 1933.
7th Logo (January 7-December 31, 1934)
Visuals: A large representation of an eagle on a honeycomb-like background can be seen. The year 1934 and the symbol of the main Shochiku company can be seen to the left of the eagle's head. On his wings are the name of the Kamata Films studio and the Shochiku Kinema company.
Technique: Live-action.
Audio: None or the opening theme of the film.
Availability: Seen on many films made by Shochiku Kinema in 1934.
8th Logo (January 1935)
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Opening variant
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Closing variant
Visuals: On a sunburst background, the Shochiku Kinema symbol is seen on the bottom left of the screen on top of a rocky landscape. A sculpture of an eagle with its wings spread apart is perched on top of the symbol. "京都作品" in large lettering is seen on the upper right corner of the screen, with the year 1935 below it. On the bottom right corner of the screen, just above the rocky landscape, is the name of the Shochiku Kinema company.
Technique: Live-action.
Audio: None or the opening theme of the film.
Availability: This logo is seen on Kagoya Hangan.
9th Logo (April 18, 1935-1936)
Visuals: The logo consists of a representation of a warrior riding a horse, holding a spear and shield. On the shield is the year of production (1935 or 1936) and the symbol of the Shochiku Kinema company. Above the image is the name of the Kamata Films studio, and below is the name of the Shochiku Kinema company.
Technique: Live-action.
Audio: None or the opening theme of the film.
Availability: Seen on films made by Shochiku Kinema in 1935 and 1936. This was the last logo used by Shochiku Kinema to feature the name of Kamata Films, before the studio was closed down in 1936.
10th Logo (May 14, 1936)
Visuals: The logo opens with a view of Mt. Fuji with moving clouds in front of it. In the center of the screen, the name of Shochiku's Ōfuna Films studio (大船映画) can be seen. The Shochiku Kinema symbol separates the name in two, and around it are the words "AN OHFUNA PICTURE". On the bottom, the name of the Shochiku Kinema company can be seen.
Technique: A painting filmed by a cameraman.
Audio: None or the opening theme of the film.
Availability: Presumably seen on films produced by Shochiku Kinema at the Ōfuna Films studio in 1936.
Shochiku Films
1st Logo (Ōfuna Films) (1936-December 1, 1940)
Visuals: An updated version of the last logo, with more clouds. In the center of the screen, Shochiku's name and the name of the Ōfuna Films studio, separated into two halves by the symbol of the newly-merged company, can be seen.
Technique: Live action.
Audio: None or the opening theme of the film.
Availability: Occasionally seen on films made by Shochiku at the Ōfuna Films studio before World War II.
2nd Logo (April 3, 1936-April 1, 1942, August 30, 1945-February 11, 1947)
Visuals: The logo opens to a scene of the symbol of the consolidated Shochiku company on a spinning paper fan or wheel. The characters "松竹映畫" (meaning "Shochiku Films") "flip" into the frame above the fan. These are followed by the characters "製作" on the bottom left of the fan and "提供" on the bottom right (meaning "production" and "offering/sponsoring", respectively, here used in the sense of the English word "presents"). Then, the company's full name appears below the fan, and the image fades out. This time, all kanji are written from left to right.
Technique: Live action.
Audio: None or the opening theme of the film.
Availability: Seen on films made by Shochiku Films between 1937 and 1943, and also some post-war productions from 1945 and 1946.
3rd Logo (May 14, 1942-June 8, 1944)
Visuals: The logo opens with Mt. Fuji with moving clouds in front of it. The Shochiku Films name is in the center of the screen. On the bottom of the screen there is a byline for Eiga Haikyusha, which was Japan's state-owned film distributor at the time.
Technique: A painting filmed by a cameraman.
Audio: None or the opening theme of the film.
Availability: Seen on Shochiku's wartime productions made in 1942 until 1944, such as Kogen no Tsuki (高原の月).
4th Logo (March 18-December 11, 1947)
Visuals: The logo opens with a bouquet of flowers and a glass-like ring spinning around it. Five stars and the kanji for Shochiku Films (now displayed as "松竹映画" from this point on) can be seen on the ring. Below the bouquet is the year 1947, written in transparent numbers.
Technique: Live action.
Audio: None or the opening theme of the film.
Availability: Seen on Shochiku productions from 1947.
5th Logo (April 2-December 7, 1948)
Visuals: On a background with stars that shine occasionally, there is the Shochiku symbol, before it zooms out to reveal a bouquet of flowers balancing on a spinning globe, lit from the back, appears behind the symbol. The symbol retreats into the background and disappears when it reaches the bouquet. Then, the words for "Shochiku Films" appear above the bouquet. Then, the year 1948 on the globe appears from the right of the sphere before it stops spinning when the numbers are placed under the bouquet before fading to black.
Technique: A mix of practical effects and model work.
Audio: Various different fanfares, depending on the film.
Availability: Seen on Shochiku productions from 1948, beginning with Onna.
6th Logo (January 5, 1949-October 28, 1950)
Visuals: The logo opens with the camera zooming in on a spinning globe on a background of shining stars. When it gets close, the zooming stops and a light appears behind the globe. The kanji for Shochiku Films "flip" in from the bottom of the screen and the Shochiku symbol appears beneath them. Then, the year 1949 or 1950 appears below the symbol and the logo fades out.
Variant: On the 1950 variant, the words are written in a slightly different way, and the year is written using different numbers. The symbol is also larger when it appears.
Technique: Practical effects.
Audio: None or the opening theme of the film.
Availability: Seen on Shochiku productions from 1949 and 1950.
7th Logo (February 17-April 13, 1951)
Visuals: The logo opens with a globe spinning on top of clouds. It stops spinning and the words for "Shochiku Films" appear. Then, the Shochiku symbol and the year 1951 appear below the words and the logo fades out.
Variant: A variation exists where the globe is more zoomed in, and doesn't stop spinning during the logo.
Technique: Practical effects.
Audio: None, a custom fanfare depending on the film, or the opening theme of the film.
Availability: Seen on some Shochiku productions from 1951. Shochiku began using the famous "Mount Fuji" logo during 1951, so these logos are a bit rarer.
8th Logo (March 21, 1951-December 28, 1979)
Visuals: There is a picture of Mount Fuji with moving clouds. The white kanji "松竹映画" (which means "Shochiku Films") in a semi-cursive script and a small fan (Shochiku's emblem) fade in.
Variants:
- For black-and-white films released from 1951 to 1954, the year mark is displayed on the bottom right of the screen.
- On Shochiku films produced in GrandScope (which is similar to CinemaScope), the katakana "グランドスコープ" (which means "GrandScope") zooms in. After a while, the text fades out before the company name and fan fade in, and the appearance of Mt. Fuji, the kanji, the fan and the clouds is different.
Technique: Live action.
Audio: Usually silent or the opening theme of the film. On some movies dubbed by American International Television, that logo's 1967 theme was used.
Availability: Seen on a lot of Japanese movies and tokusatsu of the time period such as Carmen Comes Home (1951) and The X From Outer Space (1967). Shochiku released some very famous films directed by Yasujiro Ozu (up to and including his final film in 1962, An Autumn Afternoon) among others, so be on the lookout. It was also seen on a Mongolian National Broadcaster airing of an Pinky & Killers film The Season of Love (1969).
9th Logo (March 15, 1980-September 23, 1995)
Visuals: It's basically a redone variant of the previous logo, with an orange light behind the mountain at the beginning of the logo to constitute the transition between the beginning and duration of the day. The white kanji "松竹映画" and the Shochiku fan fade in, with the kanji now in a bold Mincho type and the fan looking more streamlined than its previous appearance.
Technique: Practical effects.
Audio: None or the opening theme of the film.
Availability: Seen on Shochiku films from the era. Also, it was spotted on Kinji Fukasaku's Fall Guy (1982) and a Japanese dub version of Heart of Dragon (1985) (which plasters the Golden Harvest 1978 logo on the Fortune Star DVD release) and a Tora-san film series from the era.
10th Logo (1993-October 30, 2004)
Visuals: There is a view of Mt. Fuji with clouds at the bottom, and it zooms closer to the mountain. As the clouds clear is the Shochiku Films text, and under it is the Shochiku fan with the word "Shochiku" below it in an italic sericffont.
Technique: Practical effects.
Audio: None or the opening theme of the movie.
Availability:
- Appeared on movies through the period. However, when the next animation debuted in 2000, some movies like The Twilight Samurai and The Hidden Blade continued to use this logo until 2004.
- It also appears on the 2009 film Mai Mai Miracle.
11th Logo (July 15, 2000-2014)
![SHO2000s](/w/thumb.php?f=SHO2000.jpg&width=300)
Visuals: The logo opens with the aurora borealis or northern lights. They ripple and transform into a stylized Mount Fuji. A gold version of the new Shochiku logo (the Shochiku fan and the company's name in a bold, uppercase Times-like font next to the fan) fades in. The logo shines and the top of Mt. Fuji fades from blue to yellow.
Technique: CGI.
Audio: None or the opening theme of the movie.
Availability: Seen on Shochiku films from the era. Outside of Japan, it is usually kept intact on US releases of Japanese films and anime released by Shochiku such as the 2003 version of Zatoichi (distributed by Miramax), Tsubasa Chronicle/xxxHoliC: The Movies (2005), Vexille (2007), Shinobi: Heart Under Blade (2005) (all distributed by Funimation), and the K-On! movie (2011, distributed by Sentai Filmworks). Its earliest appearence was on Cardcaptor Sakura Movie 2: the Sealed Card.
12th Logo (December 17, 2014, 2019-)
Visuals: From a bird's-eye view, a drop of black ink falls onto a white canvas, its splash spreading out to create an artistic 3D rendition of Mount Fuji. The camera then moves to show the mountain at the now-familiar front angle as the darkest ink of the mountain dissolves into white particles, revealing a blue-gray hue behind. When the camera is at the front angle, the kanji "松竹" (which means "Shochiku"), the Shochiku fan and "Shochiku" in a much smaller font (in uppercase and below the fan) fade in.
Variants:
- For Shochiku's Blue Line label introduced alongside this logo, which would have been dedicated to showcasing up-and-coming talent had the logo been in use, the animation is largely the same but Mount Fuji is depicted as a Tron-esque digital design, the Shochiku fan is blue and the text presented is "Shochiku Blue Line" entirely in English.
- When the logo was finally used in 2019, the text is the same as the "Blue Line" variant, although without the aforementioned text.
Trivia: The logo was designed by Tokyo-based art and design company teamLab.
Technique: CGI.
Audio: None.
Availability: For many years this logo was unused. The fact that the logo is listed on teamLab's portfolio alongside products that are definitively in use asserts its official status and suggests that it was a pitch for a new logo that lost out to the next logo. Nevertheless, the logo can be seen on teamLab's official YouTube channel. Eventually the logo would appear on movies such as Josee, the Tiger and the Fish, Sing a Bit of Harmony and Sound! Euphonium -Ensemble Contest-.
13th Logo (January 10, 2015- )
Visuals: Essentially a modernized, high-definition version of the 1951-2003 logo, specifically the 1980-1994 version. The kanji "松竹" (Shochiku) and the 2003 Shochiku fan and the wordmark (below the fan) fade in.
Trivia: The logo was designed by VFX firm Imagica West.
Technique: Live-action footage of Mount Fuji enhanced with CGI.
Audio: None or the opening theme of the film.
Availability: Seen on Shochiku films starting with The Next Generation Patlabor Chapter 7 on January 10, 2015. Outside of Japan, the only film with US releases bearing this logo, as of the end of 2015, is Love Live! The School Idol Movie (2015). Also appears on Magical Girl Lyrical Nanoha: Reflection (2017), Magical Girl Lyrical Nanoha: Detonation (2018) and Cube (2021).
14th Logo (January 10-December 2015)
Visuals: On a black background is the word "SHOCHIKU" in an arc. Below the word is a cloud-shaped leaf with two grains each on either side, and below it is the phrase "120 Anniversary". To the left and right of the "120 Anniversary" phrase are three cloud-shaped leaves and three opened grains (each bunch is attached to a curled wire), respectively. Below all these is a stylized depiction of Mount Fuji. The entire logo is colored metallic gold with 3D effects.
Technique: A still, digital graphic.
Audio: None.
Availability: Precedes the previous logo on several films made in 2015.