Central Partnership

Background

Central Partnership is a producer and distributor of high-quality film and television products, and is the largest independent company in the Russian film industry. Founded in 1996 as a television distributor, Central Partnership soon branched out into cinema distribution (since 2000) and is now one of the top Russian distributors. Central Partnership also distributes Russian films, many of which are produced by the company itself. In 2009, the company started distributing titles from Paramount Pictures in Russia, which lasted until 2022.

1st Logo (2003-2011)

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Visuals: The screen zooms through a sky full of cumulus clouds, with a mountain chain far away. When the camera flies into the cloud, the screen fades to another view, where the giant silver zeppelin is flying. The name "cENTRAL PARTNERSHIp" wipes itself aligned to the board of zeppelin with sparkles. The C and P look more bigger and stylized in comparison to the other letters. While the transport moves away, two silver letters CP (in the corporate futuristic font) zoom out, which reveals that everything is actually a reflection of CP, and reveal a print version of the logo, with an image of the zeppelin above the clouds, the words "CENTRAL" and "PARTNERSHIP" above, and the CP letters below.

Variants:

• The name is seen in either Russian or English.
• On Wolfhound, the skies are stormy and the flying zeppelin is crossed by a lightning bolts. Then it flows away to the right and the company name remains in the sky with the lightnings.

Technique: CGI.

Audio: A majestic fanfare with a crystal sound of wiping letters.

Availability: Unknown. ^[Examples?]

2nd Logo (2011-2024)

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Visuals: The screen zooms through a night sky, and the huge concentric city is seen below. A zeppelin flies towards the camera, lights on the lounge, and passes by. The clouds appears in the action. They clear off and we switch to the mountain chain with cumulus clouds and bright day, with an enhanced white zeppelin. Again, it quickly passes away, and the print version appears. It shows the stylized white zeppelin with the name written in Russian (or rarely, in English).

Variants:

• A short version exists.
• On Robo, the logo is still.

Technique: CGI done by N3 Design.

Audio: An updated theme adapted from the previous logo, enhanced with drums and bells.

Availability: Introduced in late 2011, it was seen on TV shows, films (such as Robo) and newer DVD's and Blu-rays released by CP in Russia, but now it's no longer used as a home video brand.

3rd Logo (March 7, 2024-)

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Visuals: The logo starts on a pink-yellow sunset background with a cloudy surface and a snowy mountain (akin to Mount Fuji) on the background. A new, more classic-looking zeppelin then emerges from the clouds below, flying upwards as the camera follows it through a pan to the top right. The zeppelin then morphs (through a type of blue energy) into a sci-fi-ish, much more futuristic zeppelin with a plain white texture and blue boosters at its back. The background also turns into a starfield with the horizon of the Earth at the bottom. After a few seconds, the zeppelin then jumps into lightspeed, leaving a trail of blue particles, which then go to the left of the screen and form the new Central Partnership print logo, which features a new stylized zeppelin formed by stripes, and the text at the bottom is now in Arial, but still stacked and separated by lines.

Variant: A slightly different version (mostly likely a prototype) can be found on Pavel Kovalenko's Vimeo page, with a few notable changes, including different animation but with the same concept, the morph going from the front to the back of the zeppelin, and the final logo not turning into the print logo, and instead the blue streaks forming both the zeppelin and the text and going through it. The logo and the music is also slightly longer.

Technique: CGI animation.

Audio: A new rendition of the music from the first two logos composed by Pavel Kovalenko, which starts out mellow and dreamy, then as the zeppelin morphs, it turns slightly more dramatic, with an orchestral buildup right before the lightspeed jump, and a few electronic sounds throughout.

Availability: It can be seen on Adam i Eva.