Amblin Entertainment

From the Audiovisual Identity Database, the motion graphics museum

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Background

Named after a short film titled Amblin' (1968), Amblin Entertainment is a production company founded by Steven Spielberg (the author of said short film), Kathleen Kennedy, and Frank Marshall in 1981. Its logo features the silhouette of E.T. riding in the basket of Elliott's bicycle flying in front of the moon, from E.T. the Extra-Terrestrial.

1st Logo (June 8, 1984-)

Nicknames: "The E.T. Logo", "In-Credit E.T. Logo", "The Original Moon Boy"

Logo: A still version of the Amblin logo in white, with an inverse silhouette of Elliott and E.T. flying in front of the moon (represented by an outline) and "AMBLIN" to the right in a font known as Optima; the design is identical to that of Amblin's print logo.

Variants:

  • On Gremlins, the logo appears in the color scheme used from the standard version of the logo, but with the "moon" colored blue; "AN" is above the logo, and "PRESENTATION" is below it, both in red.
  • Starting with Jurassic World in 2015, the silhouette of Elliott and E.T. have been updated to match the current onscreen logo, with the cape being redrawn and more accurate. It looks less like a chicken riding a bicycle.

FX/SFX: None, unless one wants to count the logo scrolling up near the end of the end credits on some of these films.

Music/Sounds: Music from any given soundtrack.

Availability: The in-credit Amblin logo debuted on Gremlins, and can also be seen on Fandango, all four Men in Black films, and The Mask of Zorro.

Editor's Note: None.


2nd Logo (June 7, 1985-August 8, 2014, September 21, 2018)

Provided ID could not be validated.

Nicknames: "The E.T. Logo III", "CGI E.T. Logo", "The Original Moon Boy III (in CGI)"

Logo: Same concept as before, only CG is used, and the moon and silhouette are three-dimensional. The moon swooshes down and hovers to the left of the screen, while Elliot and E.T. fly on the screen from behind, making an immediate right in front of the moon and parking to form the graphic. Also, the word "AMBLIN" no longer has the strange shadow wipe effect, and instead uses a more gradual fade-in from the left, and the rest of the logo (the orange and blue bars and "ENTERTAINMENT", which, along with "AMBLIN", now have texture on the logo) fades in. The finishing background is now red-gradient black (evening sky). If you look closely, you can see E.T.'s finger glowing.

FX/SFX: Fantastic CGI!

Music/Sounds: The ending of the orchestral theme from the previous logo, the opening theme of the movie or silence.

Availability: Debuted after the Universal logo on Jurassic World and has appeared on all Amblin films since (save for The House with a Clock in Its Walls, which used the previous logo). The version with the theme debuted on The BFG.

Editor's Note: An excellent upgrade to the previous logo, E.T.'s finger glow is especially a nice touch.


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