MediaTrade
From the Audiovisual Identity Database, the motion graphics museum
Descriptions by
Ezequieljairo
Captures by
Ezequieljairo
Video captures courtesy of
ClosingLogosHD
Ezequieljairo
Captures by
Ezequieljairo
Video captures courtesy of
ClosingLogosHD
Background
This was a division of Mediaset used for television production.
(2000-2003)
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Logo: On a black background with the center colored blue, a golden Mediaset symbol pans and zooms out, while a lens flare flies and draws a yellow line. At the same time, the word "MEDIATRADE" in Trajan Pro zooms out while leaving a white light, as well as the white byline "GRUPPO-MEDIASET", placed below the yellow line. The word "PRESENTA" zooms below as the logo shines.
Variants:
- On international airings of Tequila & Bonetti, the logo freezes after the formation.
- There's another version in which, the text "UNA PRODUZIONE", placed on a black background, shines with a yellow light and blurs while zooming in and fading to the standard logo animation, albeit without "PRESENTA".
Technique: CGI
Music/Sounds: A short version of the RTI Mediaset jingle at the time, along with whooshes and laser zaps. This was composed by Chicco Santulli.
Availability: Seen on MediaTrade's projects like Casa Vianello, Don Luca and the 2000 revival of Tequila & Bonetti.
