MediaTrade

Background

This was a division of Mediaset used for television production.

Logo (2000-2003)

Visuals: On a black background with the center colored blue, a golden Mediaset symbol pans and zooms out, while a lens flare flies and draws a yellow line. At the same time, the word "MEDIATRADE" in Trajan Pro zooms out while leaving a white light, as well as the white byline "G R U P P O • M E D I A S E T", placed below the yellow line. The word "PRESENTA" zooms below as the logo shines.

Variants:

On international airings of Tequila & Bonetti, the logo freezes after the formation.
There's another version in which the text "UNA PRODUZIONE", placed on a black background, shines with a yellow light and blurs while zooming in and fading to the standard logo animation, albeit without "PRESENTA".

Technique: CGI.

Audio: A short version of the RTI Mediaset jingle at the time, along with whooshes and laser zaps. This was composed by Chicco Santulli.

Availability: Seen on MediaTrade's projects like Casa Vianello, Don Luca and the 2000 revival of Tequila & Bonetti. It appeared also on Miramax Films prints of My Voyage to Italy (1999).