MediaTrade

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 14:00, 13 July 2023 by SuperMax124 (talk | contribs) (Text replacement - "CGI animation" to "CGI")

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Background

This was a division of Mediaset used for television production.

(2000-2003)

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Logo: On a black background with the center colored {{Expansion depth limit exceeded|blue}}, a {{Expansion depth limit exceeded|gold|golden}} Mediaset symbol pans and zooms out, while a lens flare flies and draws a {{Expansion depth limit exceeded|gold|yellow}} line. At the same time, the word "MEDIATRADE" in Trajan Pro zooms out while leaving a white light, as well as the white byline "GRUPPO-MEDIASET", placed below the {{Expansion depth limit exceeded|gold|yellow}} line. The word "PRESENTA" zooms below as the logo shines.

Variants:

  • On international airings of Tequila & Bonetti, the logo freezes after the formation.
  • There's another version in which, the text "UNA PRODUZIONE", placed on a black background, shines with a {{Expansion depth limit exceeded|gold|yellow}} light and blurs while zooming in and fading to the standard logo animation, albeit without "PRESENTA".

Technique: CGI

Music/Sounds: A short version of the RTI Mediaset jingle at the time, along with whooshes and laser zaps. This was composed by Chicco Santulli.

Availability: Seen on MediaTrade's projects like Casa Vianello, Don Luca and the 2000 revival of Tequila & Bonetti.

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