Draft:ITV3

From the Audiovisual Identity Database, the motion graphics museum




Background

ITV3, the third channel to join the ITV family, launched on Freeview, Cable and Satellite (after a hasty and messy 11th hour closure of the highly popular Granada Plus channel) at 9pm on November 1st 2004. Aimed at a more mature audience, the channel features a mix of films and drama, drawing heavily upon the vast archive of the various companies ITV acquired over the years.

1st ID (November 1, 2004-January 15, 2006)

Visuals: Unknown.

Technique: Unknown. Designed by BDA Creative.

Audio: Unknown.


2nd ID (January 15, 2006-January 2013)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.


3rd ID (January 14, 2013-November 15, 2022)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.


4th ID (November 15, 2022-)


Visuals: On a static background, a light purple 3 appears and zooms out to the center of the screen. The background then pans to the right, causing 3 to be in a motion blur effect and moves to the left until the camera comes to the stop. Then the left side of the screen, a light purple 2013 ITV logo fades in to the left.

Variants:

  • Railway Station: A train station at night is seen. There, an old-film screen effect of a man drops off his suitcase and his wife comes in from the left and reunites with a kiss.
  • Rural: A rural landscape is seen. There are three men using metal detectors to search for something. One of them spots something and digs up the hole.
  • Café: A female detective with a flashlight enters the screen. She then walks to the door and begins to open.
  • Cityscape: A city is seen at daytime. There, five jets perform a light-purple and white pattern clouds.
  • Seaside: An empty seaside is seen. But after the camera pans to the right, reveals an animated oil-painting of a ship at the same location with lighthouse being shown on the right during a cloudy dawn.

Technique: Live-action combined with computer effects.

Audio: Depends on the ident.

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