Draft:Fiver
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Chow Woon Gan
Background
On April 28, 2008, Five Life was relaunched to Fiver with a "younger, faster, louder" schedule. It later rebranded to 5Star in March 7, 2011, with the female orientations being moved away.
1st ID (April 28, 2008-February 21, 2010)
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April 2008 Ident
Visuals: Unknown.
Variant: Beginning October 7, 2008, to match with Channel 5's rebrand, the typeface is changed to the same one used by Channel 5.
Technique: CGI.
Audio: A continuity announcer can be heard throughout the ident on these three variants.
- A hip-hop theme, which is "The Message" by Grandmaster Flash and the Furious Five.
2nd ID (February 22, 2010-March 6, 2011)
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Railway
Visuals: On a setting, the logo from before, now enclosed on a black rectangle and the cursor being the ident's respective color, is seen hiding in some place before it moves around while flashing the cursor's color. Then, the cursor flashes into an illusion, which consists of something made up of shapes in its respective color. It then flashes back to its color as the logo flies away from it. The logo moves around again until it reaches a comfortable distance. A few seconds later, the cursor flashes again.
Variants:
- Flyover: Below a flyover with graffiti sprayed below, the logo, with the cursor being colored yellow, flies behind the flyover before moving closer and flying down. It then goes up and flashes the cursor's color before flying away. The logo then arrives closer to the screen as the cursor flashes to an illusion, consists of the flyover being made of yellow, orange and black and white zigzag colored shapes. After the illusion flashes back to its yellow color, the logo moves back and goes to the left, before continuing the ident's usual animation. A person riding a bicycle can be also seen in the distance.
- Mall: The camera slowly pans down from the first floor of the shopping mall to a ground floor of the shopping mall. During this, the logo, with the cursor being colored pink, is seen hiding behind a banner before flying away from it and towards to the left while flashing the cursor's color. It then flies in a further distance and goes up before settling closer to the screen as the cursor flashes to show a tree being made up of several pink, blue and black and white zigzag colored crosses, which one of them flashes and spins. The illusion flashes back to its color before the logo flies away. As the camera reaches the ground floor, the logo flies to the left before zooming in to the left-center of the screen, where the rest of the logo animation happens.
- Park: A helicopter view of a park with buildings beside it is shown with the camera slowly zooms in, as the logo, with the cursor being colored green, moves across the road and flies up. It then moves to the left, as the cursor flashes itself. It then moves behind a building, before moving away and getting closer to the screen as the star flashes to show the trees are made out of blue and green shapes as the camera slowly pans above the trees with a cityscape in a further distance. The illusion later flashes back to green as the logo flies away, before it flies above the trees and flashes the cursor's color.
- Railway: On a railway station with people walking, the logo, with the cursor being colored in blue, flies behind the people, before flashing the cursor's color, as the camera follows the logo. It then flies to the left before moving back and flies up. The logo then flies closer on the screen, as the cursor flashes to show that the signboard has been replaced by blue, purple and black and white zigzag colored rectangles with its components spinning and glowing. The illusion then flashes back to its blue color as the camera moves away. The logo then reappears on the left, before going back, flying to the right and settling on the roof of the station as the camera follows. The cursor then flashes.
- Funfair: A funfair setting is shown with the logo above it. The logo, with the cursor being colored purple then flies up and moves to the right before going closer and flying up again. It then moves closer to the camera as the star flashes to an illusion where a ride is made out of purple, cyan, pink and white shapes. The illusion then disappears before the logo flying away as the camera pans out towards a carousel and shows another view of the funfair. During this, the logo flies to the left in the distance, comes closer and repeats these actions before proceeding to the rest of the logo animation.
Technique: Live-action and CGI.
Audio: An upbeat rock tune. A continuity announcer can also be heard throughout the ident.
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