Draft:Fiver
From the Audiovisual Identity Database, the motion graphics museum
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Descriptions by
Chow Woon Gan
Chow Woon Gan
Background
On April 28, 2008, Five Life was relaunched to Fiver with a "younger, faster, louder" schedule. It later rebranded to 5Star in March 7, 2011, with the female orientations being moved away.
1st ID (April 28, 2008-February 21, 2010)
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April 2008 Ident
Visuals: Unknown.
Variant: Beginning October 7, 2008, to match with Channel 5's rebrand, the typeface is changed to the same one used by Channel 5.
Technique: CGI.
Audio: A continuity announcer can be heard throughout the ident on these three variants.
- A hip-hop theme, which is "The Message" by Grandmaster Flash and the Furious Five.
2nd ID (February 22, 2010-March 6, 2011)
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Railway
Visuals:
Variants:
- Flyover:
- Mall:
- Park:
- Railway:
- Funfair:
Technique: Live-action and CGI.
Audio: An upbeat rock tune. A continuity announcer can also be heard throughout the ident.
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Fiver |
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