Sanrio Animation Series

From the Audiovisual Identity Database, the motion graphics museum


(1989-1994, 1998)


Note: The logo starts at 0:38.

Logo: We see a picture of the Earth, with all the Sanrio characters circling around it. The characters begin to sparkle, before turning into a stream of lights that starts to curve away from the planet. Switching to another camera angle, we see the light stream up close, as words sparkle and begin to form, then zoom out, settling in place center screen: "Sanrio Animation Series." As this happens, Hello Kitty (with a mouth, a feature that was never present on the character) is seen on screen towards the end, waving a magic wand to make a heart shape appear in lights, before she disappears. The text turns pink and a star appears on the first E of "Series".

Trivia: The characters that can be seen around the Earth are My Melody, Little Twin Stars (Kiki & Lala), Noranekoland, Minna no Tabo, Hello Kitty, Tuxedo Sam, Marron Cream, The Vaudeville Duo, Pochacco, Keroppi, Pokopon's Diary, Pekkle, Zashikibuta, Hangyodon, Dachonosuke and Cheery Chums. It is rumored that in the 1993, 1994 and 1998 OVAs, other characters such as Bad Badtz-Maru, Chococat, PompomPurin, Monkichi and Corocorokuririn are added; however, this is unconfirmed.

Variant: On English-dubbed versions of their shorts, only the end part is seen.

Technique: Cel animation.

Music/Sounds: A timpani hit with a crescendoing piano arpeggio, which turns into a charmy fanfare with sparkles. The English variant had no sounds.

Availability: Used to appear on Hello Kitty OVAs. The logo made a surprise appearance on Hello Kitty's first Christmas Cake (1998).

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