Maximum Effort

Background

Maximum Effort is a film production company and digital marketing agency founded by Ryan Reynolds and former senior vice president of digital marketing at 20th Century Fox and president of digital marketing at Annapurna Pictures, George Dewey. The company name is a reference to a catchphrase from Reynolds' film Deadpool.

(December 21, 2018-)

Logo: On a white background, we see a rotated "E" in the Comic Sans font with the company name below.

Variants:

There is a version without the company's name.
There is another version where the logo is on a black background.

FX/SFX: None.

Music/Sounds: None or closing theme of the show/movie.

Availability: The in-credit variant was first seen on the PG-13 version of Deadpool 2 titled Once Upon a Deadpool and later appeared on Free Guy and The Adam Project. The logo debuted on Don't and Welcome to Wrexham.

Editor's Note: Knowing Reynolds, the nature of this logo may be intentional.