KWBP

From the Audiovisual Identity Database, the motion graphics museum


Background

The receiver filed to sell KEBN to Channel 32, Inc., at the end of 1993. Under the leadership of Victor Ives, Channel 32, Inc. moved all operations to Portland and secured an affiliation with The WB. The station resumed broadcasting in the summer of 1994, airing a number of infomercials, public domain movies, and brokered shows for eight hours a day; the station expanded to 24-hour broadcasting on Labor Day, and on October 2, 1995, it took the call letters KWBP, reflecting its new affiliation.

By the fall of 1995, bartered syndicated programming (including cartoons, and some older sitcoms and dramas) were added to the station's schedule. It also relayed the O. J. Simpson trial from future sister station KTLA in Los Angeles. After becoming a WB affiliate, KWBP significantly upgraded its on-air look and schedule. It acquired several first-run syndicated sitcoms and talk shows. It grew even further after being purchased by ACME Communications in 1997. At that point, a low-power relay, KWBP-LP (originally operating on channel 4, now on channel 5) was established in Downtown Portland to address signal issues in that area. By the start of the new millennium, KWBP had established itself as a solid competitor to established non-Big Three stations KPTV and KPDX.

On September 16, 2006, KWBP changed its call letters to the current KRCW-TV.

1st ID (1995)

Visuals: An orange gradient background flips in with The WB's former mascot Michigan J. Frog standing, wearing a morning suit, a top hat, and showing an "OK" hand gesture while holding a cane. Next to him is the station's logo, which consists of a yellow The WB logomark between the letters "K" and "P", all being in a navy right angle shape with the white text "Salem Portland Vancouver" and a yellow number "32" on top.

Variants:

  • A Halloween variant exists, where Michigan would be in the left, the logo being in the right, and the silver text "Happy Halloween From" at the top.
  • A Happy Holidays variant also exists, where the red cursive text "Happy Holidays From" would be a top, and the logo's on a forest landscape, changing to a mountain one.

Technique: Flipping effects.

Audio: A snippet of the "Merry-Go-Round Broke Down" theme.

Audio Variants:

  • For the Halloween variant, "Funeral March of a Marionette" by Charles Gounod was used.
  • For the Holidays variant, a calm woodwind version of "Hark! The Herald Angels Sing" was heard.

2nd ID (1997)

Visuals: The sequence starts off with a shot of various celebrities of The WB's shows dancing at the Warner Bros. Studios backlot, as well as the camera zooming out from the neon glowing words "DUBBA" in a jumbled-up format. The footage then changes to a skyline on the CGI water, and the silver WB logomark along with a glass turquoise number "32" next to it rises up.

Technique: Live-action and CGI.

Audio: A short version of the "You're on the Dubba Dubba WB!" theme music (the network's campaign music from the 1996-97 season) with a group of females singing "Dubba Dubba Dubba Dubba Dubba Dubba WB!".

3rd ID (1997)

Visuals: The camera zooms off a filmstrip containing various shots of the city, revealing a blue gradient moving background. The station's logo from before with the shape being colored black, the text changed into "THE KWBP" and the number "32" colored green zooms out to the upper-right corner. The white text "KWBP-32 Salem Portland" fades in in the lower-left corner, and another gray waving filmstrip zooms out with the blue words "PORTLAND'S MOVIE STATION" with the Michigan J. Frog next to it. Michigan zooms out to the logo afterwards.

Technique: CGI.

Audio: An instrumental version of the "Do the Dubba Dance!" theme music (the network's campaign music from the 1997-98 season) with an announcer saying "You are watching WB 32. The home of America's fastest growing network: The WB!".

4th ID (June 16, 1999-2000)

Visuals: Over a cloudy blue/purple background with a white faint The WB logomark sliding behind, the said logomark along with the white number "32" and a green bar with the station's name in it, all having a blue drop shadow object, zooms out and faces the upper-right portion. A white spark wipes in the text "SALEM PORTLAND VANCOUVER" below.

Technique: CGI.

Audio: An uplifting guitar tune with an announcer saying "You're watching KWBP. Portland's WB 32!".

5th ID (2001-2002)

Visuals: Over a half-cloud timelapse and a half-white background with blue, magenta and green bars moving above, the station's logo fades in and zooms out. The white text "salem - portland - vancouver" wipes in in the lower-left portion.

Technique: Computer animation.

Audio: An upbeat drumbeat tune. Sometimes there's an announcer saying "You're watching Portland's WB 32."

KEBN
KWBP
KRCW
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