Galloping Horse Productions

From the Audiovisual Identity Database, the motion graphics museum

Background

Beijing-based Galloping Horse (小馬奔騰) was founded by Li Ming (李明) in 1989, and has been expanding its business from film and TV production into the exhibition sector, building theaters in second- and third-tier cities in China. It didn't get an onscreen logo until 2009.

1st Logo (November 26, 2009)

Visuals: There's an red square with an stick horse with its head looking back. On the right of the symbol is Chinese characters, and under there is:

北京小马奔腾影视制作有限公司
Beijing Galloping Horse
Film & TV Production

Technique: A still, digital graphic.

Audio: None.

Availability: Seen only on Mulan (2009).

2nd Logo (September 28, 2010)


Visuals: We start off with an tsunami on an sky background. As the camera pans over the tsunami, the tsunami starts to close, and then an horse jumps over it. The horse lands over an rocky ground, as it gallops over it, and then gallops over the camera, and then waves splash over the camera. Then, we see the same symbol from last logo, with the same Chinese text from last logo, with an red line with text "Galloping Horse Films" under it, washing over.

Technique: CGI.

Audio: The sequence starts with waves crashing, followed by a melancholy string fanfare, the horse's neighs as it emerges from the waves, and water splashes as it gallops through the group.

Availability: Only seen on the 2010 film Reign of Assassins.

3rd Logo (February 14, 2011)


Visuals: On a city background, an spinning ferris wheel, an marry-go-round, and an shop, pop up while the camera is zooming out. The camera zooms out to an couple standing on an entrance to an movie theater, which the movie theater does not pop up after a few seconds, with the man holding an umbrella, with an camera tripod like thing on the right on them. An fountain with an naked boy statue holding an bow and arrow pops up. The "camera" on the tripod thing jumps, to reveal it was actually a stick horse. The horse flies looks back, and flies away as the background moves to an picnic, going past a tree. The horse looks at the tree hole as birds fly away, as an small bird lands on the hole. Two men are shown, along with an woman holding an wine glass on an picnic cloth, and a group of men behind them. An city is shown on the center left, as an few buildings pop up. The men are holding bottle glasses as they clink them, and sip them up. The horse looks at the men, as the first man gives a thumbs up. The horse flys and the background moves to the city from the picnic in whole, as an group of ladies crossing an road pops up, with the third lady walking a dog, pop up, along with several buildings popping up on both sides. The horse looks at the group of the ladies crossing. The horse jumps over one of the buildings as the camera moves, to show an grass background with an few trees. There are parents with a child, holding up their child. The parents pull up their child on their shoulders. The horse circles around the parents as this is happening. The horse gallops, and the camera moves to reveal kites flying. The horse gallops over the background, and the horse jumps over freezes. The horse looks back, as red Chinese text (which is the same Chinese text from the previous logos) and the text underneath it "Galloping Horse Productions" wipes from the right. An red square appears on the horse, as the horse turns white.

Technique: Traditional animation combined with 3D animation.

Audio: An cheerful guitar theme, glasses clinking, children giggling, and then a horse neighing at the end.

Availability: Only seen on the 2011 film Eternal Moment.

4th Logo (August 2, 2012-July 30, 2015)



Visuals: On an stone background with dust flying around with several stone age drawings, the stick horse from last logo is shown carved on the background, with another stick horse carved on the right. The horse then runs, along with the camera. Several stick horse carvings are shown, which animates the horses moves, as the camera moves along. The screen flashes, and the camera freezes to one of the horses. The camera moves, and the camera flashes again, which freezes to another horse. As the camera continues to move, continuing to animate the horse, the screen flickers. After a few seconds, the screen stops flickering. A few seconds later, the camera zooms out, and then stops running as the camera stops moving as well. Then, the same Chinese letters from the previous logos breaks open on both sides of the horse, as well as "GALLOPING HORSE PRODUCTION" breaking open. The horse then turns its head back, like the previous logo.

Variant: An short variant exists of where we start off at where the logo is formed.

Technique: 2D animation combined with CGI.

Audio: The sound of wind blowing, and then a horse neighing. An upbeat drum theme plays as the horse runs, along with voices going "HE! HO!" for the animation freezes. An "HO!" is heard as the horse stops running, and then a crash sound, along with stone cracking sounds. An horse neighing is heard as the horse turns its head.

Availability: Seen on Lethal Hostage, as well as the two parts of The Crossing.

5th Logo (December 3, 2013-)

Visuals: On an sky background made with sticks, there are several boats on water, one of them has the face of an jaguar. The Great Wall of China can be seen on the right. The boats lower down the sails. The camera pans over an group of archers launching arrows with bows, while turning over. There is hay on the right, as well as flags behind the hay. The arrows launch, and the camera pans over an board, with the arrows hitting the board. The camera moves over two men holding guns while looking to the left. An group of men with guns are seen walking, along with an men holding an gun behind an tree. The camera moves over an battle field, with an group of men holding guns, with one of then pointing. There is an rolled up sleeping bag on the right. There are men riding horses while using their guns. The camera moves over an explosion, with airplanes flying, along with an burning airplane falling. The camera moves to an village, as the village disappears, with dust appearing, and then an modern city appears. The camera moves up, to reveal the same logo from before on a stick background with a few birds, but the the font is different. The horse then looks back as it shines, like the previous logos.

Technique: 2D animation.

Audio: An dramatic epic orchestral theme, an whoosh, an bow stretch and launch sound, the arrow hit sound, footsteps, gunshots, airplane noises, crackling noises, wing flapping sounds, and an man going "Oh!"

Availability: It can be seen on films released by this company starting in 2013, starting with No Man's Land.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.