Ford Motor Company (Commercial Tags)

1st Tag (1998-2003)

Logo: On a black background, there is a blue metallic rectangle, with the text "Built" and "to Last" atop and beneath the rectangle, with a lighter streak and the Ford logo in the middle. The url "www.ford.com" can be seen below. The logo shines.

Technique: CGI animation.

Music/Sounds: An announcer saying "Ford, Built to Last", often playing over the ending theme of the commercial. Sometimes "Ford" is omitted–mostly, in this version, a different announcer is heard, or only the ending theme is heard.

Music/Sounds Variants:

On original CBS airings of the two-part season 10 finale of Murphy Brown, titled "Never Can Say Goodbye", a female announcer (possibly Candice Bergen, who also stars as the titular character) says "This special episode of Murphy Brown is sponsored exclusively by Ford Division, maker of a full line of vehicles designed to fit your life and built to last" or "This special episode of Murphy Brown is sponsored exclusively by Ford Division. Wherever you go in life, Ford has a vehicle that will get you there. Ford, built to last".

Availability: Extinct. Seen on commercials from the time frame.

2nd Tag (2003-2018)

Logo: Simply the 2003 Ford logo on a white background, with the company's URL below in gray.

Trivia: This version of the Ford logo was created for their 100th anniversary; despite being phased out in 2017, it is still used as a badge in their products.

Variants:

On a Romanian commercial for the Ford Fiesta, the logo is on a blue-black gradient background. On a 2009 commercial, the logo has a orange gradient.
Recent Romanian commercials have the tagline from the next logo and the company's local URL below.

Technique: None.

Music/Sounds: The ending theme of the commercial.

Availability: No longer current. Seen on commercials from the time frame.

3rd Tag (2017-)

Logo: We see the Ford logo in its flat design, on the same blue background as the badge, leaving the company name and oval intact. The tagline "Go Further" can be seen below.

Technique: None.

Music/Sounds: The ending theme of the commercial.

Availability: Current. Seen on commercials from the time frame.