Draft:Caritas Manila
From the Audiovisual Identity Database, the motion graphics museum
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Background
Caritas Manila is a non-profit organization that leads the social service and development ministry of the Catholic Church in the Philippines and was established on October 1st, 1953, as a social welfare program. Throughout the 1990s, several Caritas Manila commercials were aired to promote the organization or inform people to give charities to the poor which are said to be creepy or unsettling to viewers. In 2003, following its 50th anniversary, they launched the Segunda Mana campaign, and what followed are commercials that are laid-back or not creepy commercials.
Tag (1994-2002)
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Visuals: On a black background, there is a red cross with three diagonal lines in each corner. Above and below it are "Give to Catholic Charities" and "CARITAS MANILA", both in white. A red line is above "CARITAS MANILA".
Technique: A still, digital graphic.
Audio: The closing theme of the commercial.
Availability: Seen on Caritas Manila commercials between 1994 to 2002. The Strayed Children and Dead Beggar commercials are available on the web, but the Gutom and Stained Glass commercials are lost.
