Warner Reprise Video

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 11:34, 12 October 2022 by SuperMax124 (talk | contribs) (Text replacement - "'''Availability''':" to "'''Availability:'''")


Background

Warner Music Video was the direct-to-video division of WEA Records (now Warner Music Group), set up in 1984 to distribute their music catalog to home video. In 1986, it was renamed to Warner Reprise Video in order to add more music titles.

Warner Music Video

1st Logo (1984?-1986?)


Nicknames: "The Big \\'", "\\' Bros.", "Zooming \\'", "Worms"

Logo: Same as the 1st Warner Home Video logo, but is videotaped, and "MUSIC" replaces "HOME".

FX/SFX: Same as the 1st Warner Home Video logo.

Music/Sounds: None.

Availability: Extinct. Seen only on a Japanese release from the company so far.

Editor's Note: Same as the 1st Warner Home Video logo.

2nd Logo (1984?-1986?)


Logo: TBA.

FX/SFX: Everything in a nice mix of live-action and early CGI.

Music/Sounds: TBA.

Availability: Seen on Warner Music Video releases, such as The Virgin Tour.


Warner Reprise Video

(1986-Early 2000s)

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Nicknames: "WR", "The Dancing WR"

Logo: Against a static background that flashes many colors, some pink lines, which quickly fade into white, fly onto the screen and collaborate in the center to form a dancing stick figure with a triangular head. As it continues to dance, several magenta, green, and sky blue-colored letters swirl around and form the words:

W A R N E R
R E P R I S E
V I D E O

At the same time, four orange-colored lines fly in and form a border around the stick figure, which is shaped like an elongated trapezoid. Then, the figure stops dancing, forming a "W" with its arms and an "R" with its legs. The border & text fade to white, and the static background fades to black.

Variant: An extremely rare still version exists, in which the logo is in color. The whole logo (save for the inside of the trapezoid, which is an orange/yellow gradient) are a shiny teal color. The logo is also in 3D and the text above appears to be thicker at the top, and thinner at the bottom

FX/SFX: The animated static background, the dancing man, and the letters & lines flying in.

Music/Sounds: Starts with a reverberated timpani hit, then an energetic synthpop tune plays, with a heavy Fmaj7 chord halfway in that's followed by a 12-note arpeggiated MIDI chorus, ending with a heavier drumbeat, a 7-note synth tune, and a flourishing fade-out.

Availability: Common. Appears on many music-related videotapes and DVDs such as Madonna: The Immaculate Collection, Red Hot Chili Peppers: Off the Map and Funky Monks, Linkin Park: Frat Party at the Pankake Festival and R.E.M: Perfect Square. This logo recently made a TV appearance at the beginning of a TCM airing of Frank Sinatra: A Man and His Music, and at the end of Fleetwood Mac: The Dance on some PBS stations (and Amazon Prime).

Editor's Note: A favorite of many, and very stylish for the time, though it's definitely an '80s product and it started getting outdated by the time it stopped being used in the 2000s.

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