Warner Max

From the Audiovisual Identity Database, the motion graphics museum

Background

Warner Max was a label of Warner Bros. Pictures, which released indie films to HBO Max. It was launched with HBO Max on 27 May, 2020. Due to the COVID-19 pandemic, the label didn't meet its goal of 10-14 films in 2020, and was shut down in October of that year, with its slate being taken over by Warner Bros. Pictures and New Line Cinema. Despite the closure of label in October, the last film was Let Them All Talk, which released on December 10, 2020.

1st Logo (May 27, 2020)

Logo: The text "warnermax" fades in against a dark purple background with slight movement.

FX/SFX: Just the text fading in. Nothing too extraordinary.

Music/Sounds: None.

Availability: Rare. It was only seen on On the Record. It's likely this was just a placeholder for the next logo.

Editor's Note: The visuals here are really lacklustre, especially compared to what comes next.

2nd Logo (August 6-December 10, 2020)

Logo: Against a purple background, two metal beams zoom out and rotate toward us, revealing that they are the letters "W" and "M", in the shape of the 2019 Warner Bros. shield. The Warner Max wordmark from the previous logo fades in, with the "max" sliding in from behind the "warner". The logo shines.

FX/SFX: The logo zooming and rotating, the text fading in. Simple, yet effective CGI.

Music/Sounds: A synth piece, revolving around a simple four note melody.

Availability: Rare. It only appeared on later Warner Max Releases, until the label was shut down.

Editor's Note: The CGI here is much nicer than the 1st logo.

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