Warner Alliance Home Video

Background

Warner Alliance was a religious music division owned by WMG, which operated until 1998, when Warner purchased Word Entertainment.

(1990s)

Nicknames: "Chorus", "Moving Closer to the Middle of the Frame!"

Logo: We see a countdown from 7 to 3 occur on a background that changes rapidly. In order, the background changes to:

A compass on flowers,
A sunflower on denim jeans,
A baseball on what appears to be a clock,
A seashell on a plastic cloth background of stylized "WA"s,
A pinecone on some cloth,
A clock on a baseball mitt and outfit,
A plate on either wood or an abstract brown painting,
A tennis ball on blue silk,
A coin on quilt,
A film reel on water,
A power socket on a decorative blanket,
A peppermint on wheat,
The top of a soda can on a blue background of more of the "WA" design,
A cut lemon on an abstract background,
Earth on fur,
A pink flower on a green background of wire,
The WB shield on a repeated series of a woman's face,
A stop sign on a river,
The back of a buffalo quarter on the same seashell background,
Finally, a clock on another painting.

After this happens, we cut to a black screen, where the text "WARNER ALLIANCE" is seen sandwiched between two thin white lines. Above it is the stylized "WA", now in crimson, which zooms in slightly. Then, the stenciled text "HOME VIDEO" spins in underneath.

FX/SFX: The transitions, the zoom, and the slides.

Music/Sounds: A male chorus singing "Moving closer to the middle of the frame!". When they reach the word "frame", we hear some bells. There is a variant where there was a jazz theme.

Availability: Extremely rare. Seen on some Christian tapes from the company.

Editor's Note: This logo is infamous for it's ugly sounding jingle, which frightens a lot of viewers.