Walmart

Background

Walmart first sold advertising when the company was formed. All pre-1977 Walmart commercials have been wiped.

1st Logo (1977-1983)

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Logo: We see the image of a Walmart store zooming in on a sky background, and the signs read "WALMART" on each block, in a western-type font.

Variants:

• A later version has the store design is different.
• A later version exists where the logo is on a neon sign on a black background. It forms through a neon sign outline which trails and flashes through a sign.
• In 1982, the Wal-Mart letters were in a different, sans-serif font.

Technique: A zoom-in effect.

Music/Sounds: The end theme of the commercial

Music/Sounds Variants:

• A later version exists where a choir sings "Coming to Wal-mart. Everyday is low prices." over a upbeat tune.
• An instrumental version exists.

Availability: Seen on old Walmart commercials from the era.

2nd Logo (1983-1988)

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Logo: We see the end of the clip from the commercial zooming out, with the Wal-Mart logo appearing on top, consisting of the words "WAL-MART" in Antique Olive Bold. A slogan then appears below.

Variants:

• From 1983 to 1985, the logo is on a navy blue background, with the Wal-Mart logo is in orange. The text reads, also in orange, in a script font "'"'It's a better day when you save the Wal-Mart way"" fades in below.
• From 1985 to 1987, the logo is on a blue gradient background, with the Wal-Mart logo in chrome, and the text "That's Real Savings!" appearing in a script font. The line draws in.
• From 1987 to 1989, the logo was in metallic blue and the logo zooms out. The Wal-Mart logo shines.
• In 1987, a 25th anniversary logo appears below the logo.

Technique: A zoom-out effect for the live-action clip.

Music/Sounds:

• From 1983 to 1985, an upbeat theme with a female singer singing the slogan.
• From 1985 to 1987, a different synth theme with a singer saying "That's real savings! That's the Walmart way!"
• From 1987 to 1989, a male singer says "That's the Walmart way!" with another different synth theme.

Music/Sounds Variants: Sometimes, a different jingle appears, depending on the slogan.

Availability: Seen at the end of Walmart commercials from the era.

3rd Logo (1988-2007)

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Logo: We see a print version of the Wal-Mart logo appearing on the screen on a blue or black background, or sometimes shown on the last scene of the commercial.

Variants:

• On a 1988 commercial for the music's chain discounts, the logo flys over on a blue box.
• From 1989 to 1990, the text reads "ALWAYS THE LOW PRICE ON THE GIFTS YOU WANT.". Then the entire logo and slogan fades away to read "ALWAYS." A later version exists with different text on top, and it changes to the Always logo in white.
• Starting in 1990, the logo became a blue gradient.
  • From 1990 to 1992, the text reads "ALWAYS THE LOW PRICE ON THE BRANDS YOU TRUST", and then we see the word "Always" in red with a line drawn below it.
  • From 1992 to 1994, the text reads "ALWAYS THE LOW PRICE", with the Always logo below.
  • From 1994 to 1999, the text reads below "ALWAYS LOW PRICES. ALWAYS WALMART" with the Always logo below.
  • From 1999 to 2007, the text below reads "ALWAYS LOW PRICES" with the Always logo below it.
• Starting in 1992 in the U.S. and in 2001 in Canada, the hyphen was changed to a star.

Technique: A fade-in effect.

Music/Sounds: The end theme of the commercial, with the announcer talking over it.

Music/Sounds Variants: Sometimes, a different jingle plays over it.

Availability: Extinct. Seen at the end of any Walmart commercial from the era from 1988 to 2007.

4th Logo (1996-2007)

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Logo: We see a CGI version of Rollback (a yellow smiley face) doing its pose. Then the Wal-Mart logo appears below the logo.

Variants:

• On a Christmas commercial from 1997, the Rollback lands behind a Christmas tree.
• There are many different versions of Rollback doing its poses.

Technique: CGI animation.

Music/Sounds: The end theme of the commercial, with the announcer talking over the logo.

Music/Sounds Variants: There are many different versions, with some sound effects.

Availability: Seen at the end of any Wal-Mart commercial of the era.

5th Logo (2007-2011)

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Logo: On a blue background, we see the Wal-Mart logo wiping in with the text "Save money. Live better." below it. Two lines of the slogan flash, and then the star flashes.

Later Variant: Starting in 2008, the Walmart logo is updated. It now consists of the word "Walmart" (now spelled as one word in a modified Myriad) in white with a new gold stylized star design, known as the "Spark" on the right.

Technique: 2D animation.

Music/Sounds: The end theme of the commercial, with the female announcer saying the slogan.

Availability: Seen at the end of some Walmart commercials.

6th Logo (2011-2017)

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Logo: On a blue gradient background, we see the Walmart spark zooming out, and the text from before, complete with slogan, moving from the right side of the spark. The side of the slogan flashes, and the website types in below.

Variant: Sometimes, the logo is shown at the end of a commercial.

Technique: 2D animation.

Music/Sounds: The end theme of the commercial, with the announcer talking over the logo.

Availability: Seen at the end of many Walmart commercials from the era.

7th Logo (2017-2019)

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Logo: We see the Walmart logo fading in. Then a mouse pointer appears, and then the Walmart logo slides over to reveal the letter "com" on the right.

Technique: 2D animation.

Music/Sounds: The end theme of the commercial, with a clicking sound.

Availability: Seen at the end of several Walmart commercials from the era.

8th Logo (2019-2021)

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Logo: At the end of the commercial, the Walmart logo zooms in. The background then fades to blue and the Walmart text fades in. The slogan then wipes from the right, in a different font.

Technique: 2D animation.

Music/Sounds: The end theme of the commercial, with the announcer talking over the logo.

Availability: Seen at the end of Walmart commercials from the era.

9th Logo (2021- )

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Logo: On a blue background, the Walmart logo appears below from falling coins in blue.

Variant: It often sometimes seen at the end scene of the commercial, with the "Sparklets" (the six points in the Spark) from the Walmart logo wiping in. plus the text is in white.

Technique: 3D animation.

Music/Sounds: The end theme of the commercial.

Availability: Current. Seen on Walmart commercials from the era.