WGTW-TV

From the Audiovisual Identity Database, the motion graphics museum


Background

WGTW-TV (channel 48) is a television station that was founded in 1992 and licensed to Millville, New Jersey. It used to serve the Philadelphia, Pennsylvania television market, but can now only be received over-the-air in Southern New Jersey. The station was also previously an independent station, but is now owned and operated by Trinity Broadcasting Network (TBN).

1st Logo (1992)


Visuals: On a pink-ish background, there is a lot of marbles with different colors such as cyan; blue; steel blue; white and black, all move to the left. And while that is happening, there are the letters "W" and "T" flying in from the top, and the letters "G" and a second "W" flying in from the bottom, with the letter "G", "T" and the second "W" flip themselves while flying. All of the letters fly to the center to form the word "WGTW". Then, an another steel background slides in after the marbles move out, and the text "TV 48" suddenly extends out of the background at the bottom right. And in the bottom left, the text "WGTW-TV PHILADELPHIA" appears.

Technique: CGI.

Audio: A MIDI-esque beat, with an announcer saying "You're watching WGTW, Channel 48 in Burlington and Philadelphia."

2nd Logo (1992-1998)


Visuals: On a blue gradient background, a ring made out of stars rapidly spins and zooms out as a golden word "WGTW" facing upper side, and gold number "48", facing the left, connect and face the upper left corner. Blue stacked words "BURLINGTON PHILADELPHIA" fade in below, and white stacked cursive words "Good Television to Watch" wipe in word by word. A white exclamation mark then appears next to the "Watch" word.

Technique: CGI.

Audio: An upbeat brass synth tune with an announcer speaking "You're watching WGTW, TV 48, in Burlington and Philadelphia".

3rd Logo (1998-2002)


Visuals: There are two main variants in this period:

  • Early Variant: On a cyan and gray background is the text "WGTW-TV BURLINGTON/PHILADELPHIA" at the bottom. The text "GTW48" with "GTW" in gray and the number "48 " in blue, zooms out to the near top of the screen.
  • Later Variant: On a blue and gray background, the text "WGTW-TV BURLINGTON/PHILADELPHIA" is seen closer to but below the center the screen as "GTW" and "48" rotate around clockwise before settling at their usual positions. The sequence then fades to a scene where "WGTW-TV BURLINGTON/PHILADELPHIA" flies in from the bottom of the screen and settles at its usual position as "GTW" and "48" spin around before settling at their usual positions.
    • A sub-variant exists where both texts rotate as they come together from the left and the right of the screen respectively.

Technique: 2D animation for the early version, CGI for the later variant.

Audio:

  • Early Variant: A MIDI-esque tune, with the announcer saying: "You're watching WGTV, channel 48, serving Burlington and Philadelphia"
  • Later Variant: The same MIDI tune as the last variant, but now modified with musical instruments sound.
    • Sometimes, there is no voiceover.

4th ID (2002-2004)

Visuals: On a blue and purple background that is filled with objects moving around, there is a small rectangle screen with clips of the scenery of Burlington and Philadelphia, zooms in to the center. Then, the text "WGTW TV-48 Burlington Philadelphia" fades in below, and the logo, which consists of a blue oval that have the number "48" on it and a small black oval that have the text "WGTW", attach together, zooms out and fills the entire screen.

Technique: 2D animation and some live-actions with the clips.

Audio: A MIDI-esque beat.

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