Vale a Pena Ver de Novo

From the Audiovisual Identity Database, the motion graphics museum


Background

Vale a Pena Ver de Novo, often abbreviated as VAPVDN, is a block of soap opera reruns broadcast on TV Globo as the first rerun-oriented program on the network's afternoons from Monday to Friday. It premiered on May 5, 1980, with the re-airing of Dona Xepa. As of January 2024, the programming block has been on air for 43 years and 8 months.



1st Logo (May 5, 1980-December 29, 1989)

Visuals: On a black background, there is a Vegas-like, large bright sign. The sign consists of the purple outlined words

VALE
A PENA

zooming in as copies in lighter colors do the same one by one until it reveals the same but in yellow and lacking outline. Then, the yellow text moves to the down-right corner as two copies of the yellow text (one in orange and the other one in magenta) do the same (the orange to the up-left corner and the magenta to the down-left corner). Soon after the purple outlined word "DE" zooms in, a red copy does the same. The text "vale a pena ver de" is revealed zooming in and sliding up-left for a bit until it stops, as the text "novo" zooms out in the outlines. The title is then revealed appearing and shining as the four outlines zoom out combined and appear down-right one by one. The name is all in the Cooper Black font.

Technique: Scanimate.

Audio: A Vegas-like tune consisting of a 37-note brass melody (the 11th note held for a bit more and then a pause when a bass starts until the 12th note plays) accompanied by drums and a bass (the bass also plays the last 8 notes of the tune).

Audio Variants:

  • The promos in the era have the end theme of the corresponding show play alongside an announcer (Dirceu Rabelo).
  • The "Presented by" bumper has a drum-and-bass rock tune with the announcer.

Availability: Its final appearance was on December 29, 1989, and in promos its final appearance was sometime in 1987.

2nd Logo (1987 (promos), January 1, 1990 (official)-April 24, 1998)

Visuals: On a black-grey gradient background, a CGI "e" in orange appears zooming out from its core to the letter's grey metallic outline middle. From the middle the title scrolls from left to right against it as the "e" moves rotation. As all scrolling is finished, the middle stops and then slices in four--all with the "e" in the same position--reading the title.

Variant: Starting in 1994 (when Globo started adjusting the grey color to blue), the logo is now more saturated.

Technique: CGI.

Audio: A synth disco tune, with a 23-note synthesized orchestral melody (the last 7 notes are played in synth flute) that ends in two additional synth notes, backed by drums (using TR-808), along with a whoosh when the logo is formed. Composed by Evaldo Santos.

Audio Variant: The "Presented by" bumper has a slower orchestrated arrangement: the first 8 notes played in strings, followed by 3 oboe notes, and then the last 9 notes played in strings and backed by 3 more oboe notes, and then 3 more oboe notes ending backed by a "very high B" string note. Until April 3, 1992, the "Presented by" bumper used a synthesized rendition of the previous logo's normal music.

Availability: It was first seen in 1987 in promos but didn't officially debut until January 1, 1990.

3rd Logo (April 27, 1998-April 1, 2005)

Visuals: Against a black background, there are images of several soap opera actors. The title appears immediately afterwards.

Variant: Starting on April 3, 2000 (when Globo introduced their new logo and its transparent mark known as the "Globo de Vidro" ("Glass Globe" in Portuguese)), the Globo de Vidro is added starting a bit after the intro up until right before the logo of every show (and this one) is revealed.

Technique: Computer effects.

Audio: Same as the last logo.

Audio Variant: Same as the 1992 "Presented by" version of the last logo.

4th Logo (April 4, 2005-October 25, 2013)

Visuals: Over a sky background, there are several soap operas playing the respective ending tag of respective sequences on what looks like a movie projector that turns into all the letters "E" and then the others slide next to the four "E" to reveal the full title.

Variant: Starting on April 1, 2013, the cloud background is wider and the text is smaller, which zooms in slowly. This version is used only with the "Presented by" version.

Technique: CGI.

Audio: Same as the last two logos.

Audio Variant: Same as the last logo.

5th Logo (October 28, 2013-)

Visuals: A reworked version of the 1st logo, except the letters "V", "A", "V", and "N" zoom in one-by-one with their respective foregrounds representing the background that changes color until the background is aqua-green and then the entire text (this time in purple) zooms out revealing the title.

Trivia: The same designed of the 2013 Sessão da Tarde logo was also asked to design a 2013 logo for this programming block. It was done quickly, so, it ended up like this.

Variant: Starting in 2016, sometimes the starting split-second is cut off. Rarely otherwise, only the last second is shown.

Technique: Computer animation.

Audio: The 2nd logo's audio but this time sung by a choir: four additional notes are added after the 23 notes.

Audio Trivia: This choir music is also used in promos for Globo's afternoon lineup (which consists Vídeo Show, Vale a Pena Ver de Novo, and Sessão da Tarde) from October 2013, which has a mix with the 2013 opening themes of Sessão da Tarde (for the first and last parts) and Vale a Pena Ver de Novo (for the second part).

Audio Variant: The "Presented by" bumpers have the 2nd logo's audio's arrangement: the first 16 notes are played in marimba, followed by a short string glissando and ending in 3 harmonic brass notes.

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