Upside Down Pictures

From the Audiovisual Identity Database, the motion graphics museum


Background

Upside Down Pictures is the production company of the Duffer Brothers, creators of Stranger Things, which was launched in July 2022 following the record-breaking release of the two final episodes of the series' season 4. The company has future projects in development, such as a new live-action adaptation of Death Note and a series adaptation of The Talisman, among others, as well as produce the final season of Stranger Things, alongside the Duffer Brothers' other company, Monkey Massacre. The company is named after the Upside Down, a central location from said show.

Logo (July 1, 2022-)


Visuals: On a black background, there is a red light. From the light, white text reading "UPSIDE DOWN" (with "UPSIDE" being flipped) set in the 'ITC Avant Garde' typeface slides in from the light. (ala the Buena Vista International logo.) The text "P I C T U R E S" in spaced-out letters fades in underneath the text, as the text becomes cyan.

Technique: CGI reminiscent of the Stranger Things intro. Created by Imaginary Forces.

Audio: None.

Availability: First seen on Imaginary Forces' website.
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