Universal Studios Tour

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 22:45, 9 December 2021 by IlCattivo25 (talk | contribs)


Background

Universal Parks & Resorts is the theme park department of NBCUniversal. It owns and operates the well-renowned Universal Studios theme parks around the world.

(March 2, 2012-)


Logo: We fade into a far-right zoomed-in shot of the 1997 Universal globe and starfield. A white flash occurs, which is then followed by the "UNIVERSAL" text appearing from behind the globe and circling around it. As the text rotates to its usual center position, a giant golden arc segues in and rotates into the view of the camera. The arc stops at the bottom of the "UNIVERSAL" text with "PARKS & RESORTS" appearing underneath the arc. As the camera pans out to its usual distance, the arc shines and reflects both the globe and the text as they cast a dark shadow over it. The URL address (also in gold) narrows in underneath before fading out.

Trivia:

  • Despite the globe, text, and starfield being based on the 1997 Universal Pictures logo, the animation is reminiscent of the one from 1990, albeit faster in speed.
  • The finished product looks identical to the Universal Parks & Resorts print logo that was in use from 2002–2015.

Variant: At the end of theatrical prints for Candyman (2021), the logo is still.

FX/SFX: It's all computer animation.

Music/Sounds: None.

Availability: Common. This first debuted with theatrical prints of The Lorax and is usually only seen on theatrical prints of movies released by Universal Pictures appearing after the end credits. Don't expect to see this on home video prints or television airings; nor the theatrical prints of Minions (2015), as it used a special logo promoting from the attraction Despicable Me: Minion Mayhem. However, it did appear on the new 2021 Shout! Factory 4K UHD Blu-ray of Krampus: The Naughty Cut, which marks the first time the logo was seen on home video.

Editor's Note: An interesting mix of the 1997 Universal logo's aesthetics with the 1990 logo's animation. Unfortunately, its near-strict use for theatrical-only presentations dooms it to obscurity. It's also worth noting the discrepancy in branding, with the 1997-derived globe being used in contrast to the 2012 one (not unlike the Universal Animation Studios logo).

External links

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